Senior Product Marketer - Data Streaming GTM Leader

International Business Machines Corporation

Seattle (WA)

In loco

USD 120.000 - 180.000

Tempo pieno

10 giorni fa

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Descrizione del lavoro

IBM is seeking a seasoned Product Marketer to translate market needs into differentiated positioning and messaging for our offerings. You will leverage deep client knowledge and competitive insights to inform product decisions and clearly articulate value to buyers and users.

You will lead cross-functional collaboration across marketing, product management, design, sales, and analytics to drive data-driven GTM plans and measurable business outcomes, while elevating IBM's credibility through

Competenze

Deep understanding of client needs, market trends, and product orientation to inform positioning.
Ability to craft compelling stories that differentiate offerings in the market.
Experience leading data-driven go-to-market strategies and plans.
Proven cross-functional leadership across marketing, product, sales and design.
Strong analytical skills to assess competitor activity and market opportunities.

Mansioni

Craft and communicate differentiated positioning and messaging for products and solutions.
Inform product requirements using client insights, market data, and competitive analysis.
Lead go-to-market strategies and marketing plans to accelerate growth.
Collaborate with clients, partners, analysts, and internal teams to align strategies.
Elevate credibility through client success stories and analyst insights.