Senior Product Marketing Strategist - Data-Driven GTM

IBM; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

IBM is seeking a seasoned Product Marketer to leverage deep client knowledge, market orientation, and competitive insights to inform product builds and define market requirements. You will drive differentiated positioning and messaging, clearly explaining how Confluent's offerings work in-market and the value they deliver to buyers and users.

You will lead data-driven go-to-market strategies, collaborate across marketing, communications, product management, development, design, client

Qualifications

• Deep client knowledge informs product decisions and positioning.
• Crafting compelling stories to drive product consideration and adoption.
• Leading data-driven, outcome-focused marketing plans.

Responsibilities

• Craft compelling stories leveraging client success, thought leadership, and market proof points.
• Define market requirements to enable differentiated positioning and messaging.
• Lead go-to-market strategies to accelerate growth with data-driven plans.
• Collaborate across marketing, product management, development, design, sales, and analyst relations to align strategies.
• Elevate credibility through strong messaging and analyst insights.

Skills

Client insights

Messaging & positioning

Go-to-Market

Cross-functional leadership

Market analysis

Job description

IBM is seeking a seasoned Product Marketer to leverage deep client knowledge, market orientation, and competitive insights to inform product builds and define market requirements. You will drive differentiated positioning and messaging, clearly explaining how Confluent's offerings work in-market and the value they deliver to buyers and users.

You will lead data-driven go-to-market strategies, collaborate across marketing, communications, product management, development, design, client