Senior Product Marketing Strategist

IBM; Raleigh (NC); Sur place; USD 120 000 - 170 000; Plein temps

Résumé du poste

IBM is seeking a seasoned Product Marketer to harness deep client knowledge and market insights to shape product direction, messaging, and go-to-market strategies. You will work across marketing, product, and sales to translate customer insights into compelling stories and measurable business outcomes.

You will drive data-driven plans, collaborate with cross-functional teams, and elevate brand credibility through thought leadership and market proof points.

Qualifications

• Deep client knowledge, market and product orientation, and competitive insights inform market requirements and differentiated messaging.
• Crafting and delivering compelling stories to drive product, services, and solution consideration and adoption, leveraging client success stories and analyst insights.
• Leading data-driven strategies and outcome-focused marketing plans to accelerate growth with strong go-to-market execution.

Responsabilités

• Craft compelling stories that drive product and solution consideration using client success stories and market proof points.
• Define market requirements enabling differentiated positioning and messaging through deep client and market insights.
• Lead data-driven GTM strategies and marketing plans to accelerate growth.
• Collaborate across marketing, product, design, and sales to align strategies and deliver measurable business outcomes.
• Elevate credibility through strong messaging and strategic thought leadership.

Connaissances

Deep client knowledge

Messaging & positioning

Go-to-market

Cross-functional leadership

Market analysis

Data-driven strategy

Thought leadership

Market trend analysis

Description du poste

IBM is seeking a seasoned Product Marketer to harness deep client knowledge and market insights to shape product direction, messaging, and go-to-market strategies. You will work across marketing, product, and sales to translate customer insights into compelling stories and measurable business outcomes.

You will drive data-driven plans, collaborate with cross-functional teams, and elevate brand credibility through thought leadership and market proof points.