Staff Product Marketing Manager - Real-Time Data

International Business Machines Corporation; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

IBM is seeking a Staff Technical Product Market Manager to shape market requirements and messaging for our data platform offerings. You will partner with product, marketing, analytics, and Sales to align go-to-market strategies and drive measurable business outcomes.

You will translate complex architectures into clear, compelling market narratives, leverage customer insights, and guide product decisions with a data-informed mindset to accelerate growth in a competitive B2B landscape.

Qualifications

• 5+ years of product marketing for technical B2B SaaS, or 8+ years in related roles.
• Clear copywriting, product evangelism, and messaging skills.
• Strong technical acumen to explain complex products with PM partners.
• Data-informed mindset with measurable goals.
• Proactive, self-directed with cross-functional collaboration.
• Empathetic leadership and organized project ownership.

Responsibilities

• Craft differentiated positioning and messaging for IBM offerings.
• Define market requirements enabling differentiated positioning.
• Lead data-driven go-to-market strategies to accelerate growth.
• Collaborate with clients, partners, analysts, and cross-functional teams.
• Elevate credibility using client stories, proof points and thought leadership.

Skills

Product marketing

B2B SaaS

Messaging & positioning

Cross-functional collaboration

Data-informed decision making

Tools

Apache Kafka

Apache Flink

Apache Iceberg

Cloud services

Distributed systems

Job description

IBM is seeking a Staff Technical Product Market Manager to shape market requirements and messaging for our data platform offerings. You will partner with product, marketing, analytics, and Sales to align go-to-market strategies and drive measurable business outcomes.

You will translate complex architectures into clear, compelling market narratives, leverage customer insights, and guide product decisions with a data-informed mindset to accelerate growth in a competitive B2B landscape.