Product Marketing Lead, Data Streaming

IBM; Austin (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

IBM is seeking a seasoned Product Marketer to leverage deep client knowledge, market orientation, and competitive insights to inform product build decisions and define market requirements. You will drive differentiated positioning and messaging, explaining how IBM's offerings deliver value to buyers and users.

You will collaborate across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver

Qualifications

• Deep client knowledge informing product decisions and market requirements.
• Crafting and delivering compelling stories to elevate credibility.
• Leading data-driven, outcome-focused marketing plans to accelerate growth.
• Collaborating across marketing, product, sales, and partners to align strategies.
• Analyzing market trends, competitor activity, and client needs to drive growth.

Responsibilities

• Craft Compelling Stories: Develop and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate IBM's credibility.
• Define Market Requirements: Inform product build decisions and define market requirements that enable differentiated positioning and messaging, leveraging deep client knowledge, market and product orientation, and competitive insights.
• Drive Go-to-Market Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
• Collaborate Cross-Functionally: Engage directly with clients, partners, and analysts, while collaborating across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
• Elevate Confluent's Credibility: Leverage strong messaging and positioning skills to elevate Confluent's credibility, supported by client success stories, thought-leadership, market proof points, and analyst insights.

Skills

Deep client knowledge

Messaging & positioning

Go-to-market

Cross-functional leadership

Market analysis

Job description

IBM is seeking a seasoned Product Marketer to leverage deep client knowledge, market orientation, and competitive insights to inform product build decisions and define market requirements. You will drive differentiated positioning and messaging, explaining how IBM's offerings deliver value to buyers and users.

You will collaborate across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver