Staff Product Marketing Manager - Confluent

International Business Machines Corporation; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

International Business Machines Corporation in Boston seeks a Staff Technical Product Market Manager (PMM) to leverage deep client knowledge, market orientation, and competitive insights to inform product build decisions and define market requirements.

You will drive differentiated positioning and messaging, clearly explaining how IBM's offerings work in-market and the value they deliver to buyers and users.

Responsibilities

• Craft compelling stories to drive product and solution adoption using client success stories, thought-leadership, and market proof points.
• Define market requirements to enable differentiated positioning and messaging, using client knowledge, market orientation, and competitive insights.
• Lead data-driven go-to-market strategies and marketing plans to accelerate growth.
• Collaborate with clients, partners, analysts, and internal teams across marketing, product management, development, design, client experience, ecosystem, and sales.
• Elevate IBM's credibility with strong messaging and client success stories, thought-leadership, and analyst insights.

Job description

As a Staff Technical Product Market Manager (PMM), you will leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements. You will drive differentiated positioning and messaging, clearly explaining how Confluent's offerings work in-market and the value they deliver to buyers and users.

Your primary responsibilities will include:

• Craft Compelling Stories: Develop and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate IBM's credibility.
• Define Market Requirements: Inform product build decisions and define market requirements that enable differentiated positioning and messaging, leveraging deep client knowledge, market and product orientation, and competitive insights.
• Drive Go-to-Market Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
• Collaborate Cross-Functionally: Engage directly with clients, partners, and analysts, while collaborating across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
• Elevate Confluent's Credibility: Leverage strong messaging and positioning skills to elevate Confluent's credibility, supported by client success stories, thought-leadership, market proof points, and analyst insights.