Consumer Insights & Measurement Analyst

Motion Recruitment; New York (NY); On-site; USD 105,000 - 156,000; Full time

Benefits offered by this job

Medical Insurance

Vision Benefits

Health Savings Account

Flexible Spending Accounts

Voluntary Life Insurance

Long-Term & Short-Term Disability Insurance

Legal and Identity Protection Plans

Pre-tax Commuter Benefit

Job summary

A leading global broadcast media company is seeking an Insights & Measurement Analyst in NYC. This mid-senior level role focuses on developing actionable insights for sales strategies, leveraging data analysis and storytelling. The position is hybrid and requires local candidates. Benefits include medical insurance and flexible spending accounts.

Qualifications

• Advanced knowledge of Microsoft Excel and PowerPoint.
• Knowledge in media research applications.

Responsibilities

• Develop data-driven narratives to support advertising clients.
• Monitor media and consumer behavior trends.

Skills

Strategic Thinking

Advertising/Media Research

Consumer Insights

Tools

Salesforce

Tableau

Microstrategy

Nielsen NPower

Adobe Analytics

YouGov

Job description

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Direct message the job poster from Motion Recruitment

Executive Director, Enterprise Talent Services at Motion Recruitment

Our client, a global broadcast media and entertainment company, is actively looking for an Insights & Measurement Analyst to join their team in NYC! This role is onsite hybrid so local candidates are required.

***This is a 4 month contract position***

This team is looking for an experienced researcher/insights specialist to join their Audience & Partnerships team within the Insights & Measurements group! This person will work with the team in developing insightful and actionable research used in sales strategy and positioning for all sales categories, focused on audience data targeting products and digital partnerships (including FAST, Social, YouTube). Additionally, this person will work cross-functionally in the planning, creation and communication of trends and insights through data analysis and storytelling.

Responsibilities

• Leverage first-party, syndicated and custom research tools and resources to develop data and insights-driven narratives and resources to support advertising clients & to educate and differentiate audience data targeting products and digital partnerships in the marketplace
• Uncover and monitor media and consumer behavior trends (e.g., FAST, YouTube and social viewership) to develop insights that would support driving education for ad partners navigating the digital video landscape
• Manage flow of incoming client requests through Salesforce to ensure prompt response and timely assignment
• Utilize resources and tools to respond to RFP/RFIs and support business priorities
• Collaborate with other members of the Insights & Measurement team in creating insights

Required Skills & Experience

• Advanced knowledge of Microsoft Excel and PowerPoint
• Knowledge in linear/digital/cross-platform media research applications including but not limited to: Nielsen NPower, Lake5, Phoenix TV Brand Effect, MRI-Simmons, YouGov, comScore, Adobe Analytics
• Successful candidate must be a strategic thinker with a strong interest in advertising/media research and consumer insights
• Knowledge of or familiarity with social media measurement such as ListenFirst or Talkwalker SCR a plus
• Familiarity with Salesforce, Tableau and/or Microstrategy a plus

You will receive the following benefits:

· Medical Insurance - Four medical plans to choose from for you and your family

· Vision Benefits

· Health Savings Account (HSA)

· Health and Dependent Care Flexible Spending Accounts

· Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance

· Hospital Indemnity Insurance

· Legal and Identity Protection Plans

· Pre-tax Commuter Benefit

Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Analyst

• Industries

  Broadcast Media Production and Distribution and Entertainment Providers

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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