Spirits Brand Development Lead – Innovation & Growth

GALLO; Dallas (TX); Hybrid; USD 137,000 - 206,000; Full time

Benefits offered by this job

Hybrid work options

Employee benefits

Job summary

Gallo’s Innovation team seeks a Brand Development Manager for Spirits to shape innovative brands from concept to market. This high-visibility role leads brand-building initiatives, partners with cross-functional teams, and uses consumer insights to craft go-to-market plans that drive growth and measurable results.

You will collaborate with Marketing, Sales, Finance, Innovation, and Creative Services to launch new products, test market performance, and deliver consumer experiences.

Qualifications

• Master’s degree plus 6 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Masters degree plus 4 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting inc

Responsibilities

• Lead brand-building initiatives from concept through market testing, partnering with cross-functional teams to bring new ideas to life and drive strategic growth.
• Develop go-to-market plans using consumer insights, business analytics, and market intelligence to shape compelling marketing strategies.
• Collaborate with Marketing, Sales, Finance, Innovation, and Creative Services to launch new products and optimize test market performance.

Skills

Master's degree + 6 years experience

Bachelor's degree + 8 years experience

Spirits experience

Cross-functional collaboration

Executive presentation

Education

Master’s degree + 6 years experience

Bachelor’s degree + 8 years experience

High School diploma + 12 years experience

Job description

Gallo’s Innovation team seeks a Brand Development Manager for Spirits to shape innovative brands from concept to market. This high-visibility role leads brand-building initiatives, partners with cross-functional teams, and uses consumer insights to craft go-to-market plans that drive growth and measurable results.

You will collaborate with Marketing, Sales, Finance, Innovation, and Creative Services to launch new products, test market performance, and deliver consumer experiences.