Brand Experience Lead - Spirits & On-Premise

Strategic Group; Madison (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Strategic Group, a full-service marketing agency, is seeking a Brand Specialist to lead on Gallo Spirits brands. You will build and maintain relationships with key on-premise venues, ensure brand visibility, and recruit, train, and manage Brand Advocates.

You will collaborate with client teams and distributors to execute sales support and experiential marketing initiatives, driving brand affinity and market opportunities.

Qualifications

• 3-5 years beverage industry experience
• Bachelor's degree in Business Administration, Marketing, Public Relations or related field
• Proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook)
• Comprehensive understanding of spirits, regions, varietals, and pairings

Responsibilities

• Demonstrate an understanding of supplier brand strategies (marketing, promotion, and engagement)
• Apply skills to educate, inspire and achieve menu placements, staff education, POS visibility and trade excitement for the brands
• Communicate market conditions to the client
• Maintain awareness of best practices, trends, and competitor brands
• Identify and develop business opportunities in the On-Premise segment
• Track, measure and record results of all sales support initiatives
• Ensure practices are compliant with all local, state and federal regulatory statutes
• Identify brand opportunities via non-traditional marketing initiatives
• Develop engaging sampling initiatives that generate excitement and affinity for the brands
• Recruit, train and manage brand ambassadors and logistics coordinators
• Schedule programming in target accounts
• Manage budget and associated activation costs
• Leverage programming and consumer demand to inspire the trade
• Management skills
• Creative abilities to develop programming opportunities
• Comprehensive understanding of adult beverage practices and regulatory compliance
• Expertise in spirits and RTD brands
• Ability to engage multiple constituents

Job description

Strategic Group, a full-service marketing agency, is seeking a Brand Specialist to lead on Gallo Spirits brands. You will build and maintain relationships with key on-premise venues, ensure brand visibility, and recruit, train, and manage Brand Advocates.

You will collaborate with client teams and distributors to execute sales support and experiential marketing initiatives, driving brand affinity and market opportunities.