Spirits Brand Specialist & On-Premise Experience Lead

Strategic Group; Bloomington (IN); On-site; USD 42,000 - 64,000; Full time

Job summary

Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. The Brand Specialist will act as the marketing expert for Gallo Spirits brands, maintain relationships with key on-premise venues, and oversee Brand Advocates.

Collaborates with client teams and distributor partners to ensure brand visibility and engagement. The role emphasizes sales support, experiential marketing, and regulatory compliance, requiring leadership and strong

Qualifications

• Must have a valid driver’s license and ability to drive

Responsibilities

• Sales Support: educate, promote, and achieve menu placements and POS visibility for brands
• Communicate market conditions to the client
• Maintain awareness of trends and competitor brands
• Identify and develop business opportunities in On-Premise
• Track and record results of sales support initiatives
• Ensure compliance with local, state and federal statutes
• Experiential Marketing: identify opportunities via non-traditional marketing
• Develop engaging sampling initiatives and recruit/train brand ambassadors
• Schedule programming in target accounts and manage activation budgets
• Leverage programming to inspire trade and consumer demand

Skills

Driver's license

Alcohol beverage knowledge

Leadership

Communication skills

Multistakeholder engagement

Job description

Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. The Brand Specialist will act as the marketing expert for Gallo Spirits brands, maintain relationships with key on-premise venues, and oversee Brand Advocates.

Collaborates with client teams and distributor partners to ensure brand visibility and engagement. The role emphasizes sales support, experiential marketing, and regulatory compliance, requiring leadership and strong