Brand Experience Lead: Spirits & Influencer Campaigns

Strategic Group; United States; On-site; USD 55,000 - 75,000; Full time

Job summary

Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. Brand Specialist will act as the primary marketing expert for Gallo Spirits brands, develop strong relationships with on-premise venues, ensure high brand visibility, and recruit and manage ambassadors and influencer partners.

You will collaborate with client teams and distributors to execute campaigns and measure impact across markets.

Qualifications

• 3-5 years beverage industry related experience.
• B.A. or B.S. in Business Administration, Marketing, Public Relations or related field.
• Proficient in Microsoft Office products (Word, PowerPoint, Excel, and Outlook).
• Comprehensive understanding of spirits to include regions/varietals, product/food pairing techniques, basic production, and service

Responsibilities

• Demonstrate an understanding of supplier brand strategies (marketing, promotion, and engagement).
• Apply skills to educate, inspire and achieve menu placements, staff education, POS visibility and trade excitement for the brands.
• Communicate market conditions to the client.
• Maintain awareness of best practices, trends, and competitor brands.
• Identify and develop business opportunities in the On-Premise segment.
• Track, measure and records results of all sales support initiatives.
• Ensure practices are compliant with all local, state and federal regulatory statutes.
• Identify brand opportunities via non-traditional marketing initiatives.
• Develop engaging sampling initiatives that generate excitement and affinity for the brands.
• Recruit, train and manage brand ambassadors and logistics coordinators.
• Schedule programming in target accounts.
• Manage budget and associated activation costs.
• Leverage programming and consumer demand to inspire the trade.
• Identify, recruit and manage a team of influencers to consistently create positive content on target appropriate social media pages.
• Utilize the team to generate consumer awareness and excitement among their own channels.
• Track all posts and ensure compliance with agency’s standards and practices related to social media content.
• Manage all aspects of reporting and KPI tracking.

Skills

Beverage industry knowledge

Team leadership

Influencer coordination

Sales support

Education

B.A. or B.S. in Business Administration, Marketing, Public Relations or related field

Tools

Microsoft Office (Word, PowerPoint, Excel, Outlook)

Job description

Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. Brand Specialist will act as the primary marketing expert for Gallo Spirits brands, develop strong relationships with on-premise venues, ensure high brand visibility, and recruit and manage ambassadors and influencer partners.

You will collaborate with client teams and distributors to execute campaigns and measure impact across markets.