Experiential Brand Specialist - Spirits

Strategic Experiential Group LLC; Madison (WI); On-site; USD 60,000 - 70,000; Full time

Job summary

Strategic Group in Madison, WI is seeking a Brand Specialist to serve as the marketing expert for Gallo Spirits brands, building relationships with on-premise venues and ensuring high visibility. You will recruit and manage brand ambassadors and influencers, collaborate with distributor partners, and drive sales support initiatives while staying compliant with regulations.

This full-time role requires beverage industry experience, leadership, and a proactive approach to seize opportunities in

Qualifications

• 3–5 years beverage industry experience.
• Bachelor's degree in Business Administration, Marketing, Public Relations, or related field.
• Proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook).
• Comprehensive understanding of spirits including regions, varietals, and pairings.

Responsibilities

• Develop and maintain relationships with key on-premise venues.
• Educate staff, achieve menu placements, and boost POS visibility.
• Communicate market conditions to the client.
• Identify new business opportunities in the On-Premise segment.
• Track and measure results of sales support initiatives.
• Ensure regulatory compliance in all activities.
• Recruit, train, and manage brand ambassadors and influencers.
• Schedule programming and manage activation budgets.

Skills

Driver's license

Leadership

Communication skills

Proactive

Beverage industry knowledge

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Strategic Group in Madison, WI is seeking a Brand Specialist to serve as the marketing expert for Gallo Spirits brands, building relationships with on-premise venues and ensuring high visibility. You will recruit and manage brand ambassadors and influencers, collaborate with distributor partners, and drive sales support initiatives while staying compliant with regulations.

This full-time role requires beverage industry experience, leadership, and a proactive approach to seize opportunities in