Specialist, Retail Marketing

Famous Footwear; Novato (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Shoe discount

Day-one benefits

Earned wage access

Mental wellness

Relaxed dress code

Job summary

Caleres in Novato, CA is seeking a Specialist, Retail Marketing to coordinate seasonal programs, product launches, and retail initiatives from planning through execution. You will partner with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, and Merchandising to align priorities and ensure successful omnichannel campaigns.

The role requires 3–5 years in marketing, retail experience preferred, and a Bachelor's in Marketing or related field.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3–5 years of experience in Marketing as Account Coordinator or Account Manager.
• Experience working in a retail environment preferred.

Responsibilities

• Coordinate seasonal marketing programs, product launches, and retail initiatives from planning through execution.
• Partner closely with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, Media, Sales, and Merchandising to align seasonal priorities, coordinate program needs, and support successful execution across channels.
• Support Sales and retail partners by translating seasonal priorities and product stories into clear, actionable marketing resources. Develop and coordinate sales toolkits, product launch kits, presentations, merchandising guides, retail education materials, and trade show resources that help bring the brand to life with retail partners.
• Execute marketing support for key account meetings, line reviews, market appointments, sales meetings, retailer presentations, and trade shows. Coordinate campaign assets and retailer resources, including routing, approvals, version control, organization, and distribution to ensure teams have the right materials when they need them.
• Manage marketing calendars, project trackers, briefs, workflows, requests, and status updates while monitoring deadlines and escalating risks or roadblocks as needed. Support post-launch recaps and identify opportunities to continuously improve marketing processes, tools, and ways of working.

Skills

Marketing experience

Education

Bachelor's degree in Marketing or related field

Job description

Join our dynamic and thriving footwear company as a Specialist, Retail Marketing in Novato, CA. whereyou'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning

What will you be doing?

• Coordinate: Coordinate seasonal marketing programs, product launches, and retail initiatives from planning through execution. Manage timelines, milestones, deliverables, approvals, and cross-functional follow-up to ensure programs and assets are delivered accurately and on time.
• Partner: Partner closely with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, Media, Sales, and Merchandising to align seasonal priorities, coordinate program needs, and support successful execution across channels.
• Support: Support Sales and retail partners by translating seasonal priorities and product stories into clear, actionable marketing resources. Develop and coordinate sales toolkits, product launch kits, presentations, merchandising guides, retail education materials, and trade show resources that help bring the brand to life with retail partners.
• Execute: Execute marketing support for key account meetings, line reviews, market appointments, sales meetings, retailer presentations, and trade shows. Coordinate campaign assets and retailer resources, including routing, approvals, version control, organization, and distribution to ensure teams have the right materials when they need them.
• Manage: Manage marketing calendars, project trackers, briefs, workflows, requests, and status updates while monitoring deadlines and escalating risks or roadblocks as needed. Support post-launch recaps and identify opportunities to continuously improve marketing processes, tools, and ways of working.

Perks You Will Enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

Qualifications That Make You the Perfect Fit!

• Bachelor’s degree in Marketing, Business, or related field preferred
• 3-5 years of experience in Marketing as Account Coordinator or Account Manager
• Experience working in a retail environment preferred

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