Retail Marketing Specialist: Drive Brand Impact

Caleres; Novato (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Shoe discount

Day-one benefits

Earned wage access

Mental wellness

Relaxed dress code

Job summary

Caleres in Novato, CA is seeking a Specialist, Retail Marketing to coordinate seasonal programs, product launches, and retail initiatives from planning through execution. You will partner with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, and Merchandising to align priorities and ensure successful omnichannel campaigns.

The role requires 3–5 years in marketing, retail experience preferred, and a Bachelor's in Marketing or related field.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3–5 years of experience in Marketing as Account Coordinator or Account Manager.
• Experience working in a retail environment preferred.

Responsibilities

• Coordinate seasonal marketing programs, product launches, and retail initiatives from planning through execution.
• Partner closely with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, Media, Sales, and Merchandising to align seasonal priorities, coordinate program needs, and support successful execution across channels.
• Support Sales and retail partners by translating seasonal priorities and product stories into clear, actionable marketing resources. Develop and coordinate sales toolkits, product launch kits, presentations, merchandising guides, retail education materials, and trade show resources that help bring the brand to life with retail partners.
• Execute marketing support for key account meetings, line reviews, market appointments, sales meetings, retailer presentations, and trade shows. Coordinate campaign assets and retailer resources, including routing, approvals, version control, organization, and distribution to ensure teams have the right materials when they need them.
• Manage marketing calendars, project trackers, briefs, workflows, requests, and status updates while monitoring deadlines and escalating risks or roadblocks as needed. Support post-launch recaps and identify opportunities to continuously improve marketing processes, tools, and ways of working.

Skills

Marketing experience

Education

Bachelor's degree in Marketing or related field

Job description

Caleres in Novato, CA is seeking a Specialist, Retail Marketing to coordinate seasonal programs, product launches, and retail initiatives from planning through execution. You will partner with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, and Merchandising to align priorities and ensure successful omnichannel campaigns.

The role requires 3–5 years in marketing, retail experience preferred, and a Bachelor's in Marketing or related field.