Specialist, Retail Marketing

Caleres, Inc.; California; On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Our Shoe Discounts: 30% Associate Dis­

Benefits that Start Day One: 401k,健康,

Get Paid When You Want: Earned wages

Mental Wellness: 24/7 confidential EAP

Relaxed Dress Code: casual attire

Job summary

Caleres, Inc. in Novato, CA is seeking a Specialist, Retail Marketing to drive marketing support for seasonal programs and product launches across channels.

You will partner with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, Media, Sales, and Merchandising to ensure timely execution and alignment with retail priorities. The role requires a bachelor’s degree in marketing or related field and 3–5 years of experience in marketing as an Account Coordinator or Account Manager, with

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 3-5 years of experience in Marketing as Account Coordinator or Account Manager.
• Experience working in a retail environment preferred.

Responsibilities

• Coordinate seasonal marketing programs, product launches, and retail initiatives from planning through execution.
• Partner closely with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, Media, Sales, and Merchandising to align seasonal priorities, coordinate program needs, and support successful execution across channels.
• Support Sales and retail partners by translating seasonal priorities and product stories into clear, actionable marketing resources.
• Execute marketing support for key account meetings, line reviews, market appointments, sales meetings, retailer presentations, and trade shows.
• Manage marketing calendars, project trackers, briefs, workflows, requests, and status updates while monitoring deadlines and escalating risks or roadblocks as needed.

Skills

Marketing experience

Account coordination

Account management

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Founded in 1878, Caleres is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Vionic, Naturalizer, Dr. Scholl's, Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.

Join our dynamic and thriving footwear company as a Specialist, Retail Marketing in Novato, CA. where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Coordinate: Coordinate seasonal marketing programs, product launches, and retail initiatives from planning through execution. Manage timelines, milestones, deliverables, approvals, and cross-functional follow-up to ensure programs and assets are delivered accurately and on time.
• Partner: Partner closely with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, Media, Sales, and Merchandising to align seasonal priorities, coordinate program needs, and support successful execution across channels.
• Support: Support Sales and retail partners by translating seasonal priorities and product stories into clear, actionable marketing resources. Develop and coordinate sales toolkits, product launch kits, presentations, merchandising guides, retail education materials, and trade show resources that help bring the brand to life with retail partners.
• Execute: Execute marketing support for key account meetings, line reviews, market appointments, sales meetings, retailer presentations, and trade shows. Coordinate campaign assets and retailer resources, including routing, approvals, version control, organization, and distribution to ensure teams have the right materials when they need them.
• Manage: Manage marketing calendars, project trackers, briefs, workflows, requests, and status updates while monitoring deadlines and escalating risks or roadblocks as needed. Support post-launch recaps and identify opportunities to continuously improve marketing processes, tools, and ways of working.

Perks You Will Enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

Qualifications That Make You the Perfect Fit!

• Bachelor’s degree in Marketing, Business, or related field preferred
• 3-5 years of experience in Marketing as Account Coordinator or Account Manager
• Experience working in a retail environment preferred

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.