Specialist, Marketing - Social & Influencer

Caleres; St. Louis (MO); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Our Shoe Discounts: 30% Associate Dis­

Benefits that Start Day One

Get Paid When You Want

Mental Wellness

Relaxed Dress Code

Site Perks: onsite gym, Starbucks, Gr

Job summary

Caleres in St. Louis, MO seeks a Specialist, Marketing–Social & Influencer to shape social presence across major platforms and drive brand growth. You will craft social-first content, manage creator partnerships and support commerce initiatives from ShopMy to affiliate programs.

The role requires a passion for fashion, an eye for detail and the ability to collaborate with internal teams to optimize results. This position offers a dynamic work environment in downtown Clayton, MO.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 3+ years in social media, influencer/creator marketing or digital marketing.
• Experience managing brand social channels, especially Instagram and TikTok.
• Experience executing paid creator/influencer partnerships with briefs, contracts and approvals.
• Strong understanding of social media trends, creator culture and metrics.
• Experience with TikTok Shop, ShopMy or affiliate platforms preferred.
• Strong creative instincts, writing skills and social-first content.
• Excellent organizational and communication skills; able to manage multiple priorities.
• Experience in fashion/footwear or consumer retail marketing preferred.
• Familiarity with scheduling, analytics and MS Office tools.

Responsibilities

• Create and Engage: manage organic social presence across Instagram, TikTok and emerging platforms, including content strategy, planning and community engagement.
• Lead and Execute: manage paid creator/influencer partnerships from sourcing to briefing, contracts and approvals.
• Drive Social Commerce: support TikTok Shop growth via creator activations, campaigns and affiliate programs.
• Collaborate and Optimize: partner with Brand Marketing, Creative, Sales and agencies to execute campaigns and measure performance.

Skills

Social media marketing

Influencer partnerships

Content creation

Brand social channels

Education

Bachelor's degree in Marketing, Communications or related field

Tools

TikTok Shop

ShopMy

Affiliate marketing platforms

Job description

Join our dynamic and thriving footwear company as aSpecialist, Marketing–Social & Influencer in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Create & Engage: Manage Naturalizer's organic social presence across Instagram, TikTok and emerging platforms, including content strategy, planning, creation, publishing and community engagement. Develop compelling, social-first content that reflects brand voice, taps into cultural trends and drives audience growth.
• Lead & Execute: Manage paid creator and influencer partnerships from sourcing and negotiation through briefing, contracts, content development and approvals. Build creator relationships and identify opportunities to leverage content across organic social, paid media and ecommerce.
• Drive Social Commerce: Support the growth of TikTok Shop through creator activations, promotional campaigns, platform management and collaboration with internal teams and agency partners. Execute additional social commerce initiatives, including ShopMy, affiliate programs and creator gifting.
• Collaborate & Optimize: Partner with Brand Marketing, Creative, Sales, PR and external agencies to execute integrated campaigns. Support product gifting, sample fulfillment and content usage-rights management while tracking social, influencer and commerce performance to optimize results.

Perks you will enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
• Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO

Qualifications that make you the perfect fit!

• Bachelor's degree in Marketing, Communications or a related field preferred
• 3+ years of hands-on experience in social media, influencer/creator marketing or digital marketing
• Demonstrated experience managing brand social channels, particularly Instagram and TikTok
• Experience executing paid creator/influencer partnerships, including briefs, contracts and content approvals
• Strong understanding of social media trends, creator culture, platform best practices and performance metrics
• Experience with TikTok Shop, ShopMy, affiliate marketing or social commerce platforms preferred
• Strong creative instincts, writing skills and experience developing social-first content
• Excellent organizational, project management and communication skills; ability to independently manage multiple priorities
• Experience in fashion, footwear, lifestyle or consumer retail marketing preferred
• Familiarity with social scheduling, analytics and Microsoft Office tools

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