Manager, Sales Planning - eCommerce

Caleres; Novato (CA); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Shoe discount 30%

Benefits start day one

Get paid when you want

Mental wellness resources

Relaxed dress code

Job summary

Caleres in Novato, CA is seeking a Manager, Sales Planning - eCommerce to lead the digital sales planning for our footwear brands. You will develop annual and seasonal plans, forecast performance, and align eCommerce goals with brand strategy.

You will collaborate with Merchandising, Digital Commerce, Marketing, Operations and IT to drive growth, analyze data across revenue, conversion, AOV, and sell-through, and coach planning talent to strengthen our digital channels.

Qualifications

• Bachelors or equivalent combination of education and experience required.
• 5-7 years of experience in inventory planning, demand forecasting, purchasing, or digital commerce planning.

Responsibilities

• Lead sales planning strategies across the eCommerce and marketplace business and develop annual and seasonal plans.
• Drive forecasting and commercial planning using historical performance and market insights.
• Partner with Merchandising, Digital Commerce, Marketing, Operations and IT to align strategies.
• Analyze sales, traffic, and performance data to identify trends and opportunities.
• Develop category, forecasting, promotional, and business planning strategies for digital channels.

Skills

Sales forecasting

Cross-functional collaboration

Data analysis

eCommerce planning

Strategic thinking

Education

Bachelor's degree or equivalent combination of education and experience

Job description

Join our dynamic and thriving footwear company as a Manager, Sales Planning - eCommerce in Novato, CA. whereyou'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Lead: Lead sales planning strategies across the eCommerce and marketplace business. Develop annual financial plans, seasonal sales strategies, and in-season forecasts that align revenue objectives, category growth opportunities, and business performance goals while supporting the overall digital commerce strategy.
• Drive: Drive forecasting and commercial planning by leveraging historical performance, customer behavior, digital commerce trends, promotional activity, and market insights. Lead scenario planning and business reviews to identify growth opportunities, mitigate risks, and support strategic decision‑making that maximizes revenue and profitability.
• Partner: Partner closely with Merchandising, Digital Commerce, Marketing, Operations, and IT teams to align business strategies and deliver growth objectives. Collaborate with leadership to develop actionable sales plans, evaluate business performance, and drive cross‑functional initiatives that enhance the customer experience and support brand growth.
• Analyze: Analyze sales, conversion, traffic, customer, and product performance data to identify trends, opportunities, and risks across the digital business. Monitor key performance indicators including revenue, conversion, average order value, customer acquisition, product productivity, margin performance, and sell‑through, translating insights into actionable recommendations that drive business results.
• Develop: Develop and execute category, forecasting, promotional, and business planning strategies that maximize sales performance and support profitable growthacross digital channels. Continuously enhance planning processes, reporting capabilities, analytical tools, and forecasting methodologies while coaching and developing planning talent

Perks You Will Enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

Qualifications That Make You the Perfect Fit!

• Bachelor's degree or equivalent combination of education and experience
• 5-7 years of experience in inventory planning, demand forecasting, purchasing, or digital commerce planning

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