Sr. Manager, Brand Marketing

Caleres; Novato (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Shoe discounts

Day-one benefits

Earn on demand

Mental wellness program

Relaxed dress code

Job summary

Caleres in Novato, CA is seeking a Sr. Manager, Brand Marketing to lead the development and execution of integrated brand marketing strategies, seasonal campaigns, and promotional initiatives that support brand, sales, and profitability goals.

You will collaborate across Merchandising, Creative, Media, CRM, eCommerce, Analytics, and Finance to align marketing with broader business objectives, plan annual initiatives, and manage agency partnerships.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• 5 to 7+ years of progressive marketing or account management experience.
• Brand management experience with exposure to brand strategy, positioning, and integrated marketing.

Responsibilities

• Lead the development and execution of integrated brand marketing strategies, seasonal campaigns, and promotional initiatives that support brand, sales, and profitability goals.
• Develop seasonal campaign briefs and omni-channel communication plans that bring brand strategy, consumer messaging, and storytelling to life.
• Collaborate with Merchandising, Creative, Media, CRM, eCommerce, Analytics, and Finance to align marketing with broader business objectives.
• Plan annual marketing initiatives focused on strengthening customer experience, brand perception, and loyalty.
• Manage agency and vendor marketing partnerships, including campaign development, program execution, co-op budgets, and deliverables.
• Execute marketing programs and communications that are cohesive, on-brand, and effectively across consumer touchpoints.

Skills

Brand management

Campaign planning

Omni-channel marketing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Join our dynamic and thriving footwear company as a Sr.Manager, Brand Marketing in Novato, CA. whereyou'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Lead: Lead the development and execution of integrated brand marketing strategies, seasonal campaigns, and promotional initiatives that support brand, sales, and profitability goals.
• Develop: Develop seasonal campaign briefs and omni-channel communication plans that bring brand strategy, consumer messaging, and storytelling to life.
• Collaborate: Partner across Merchandising, Creative, Media, CRM, eCommerce, Analytics, and Finance to align marketing strategies with broader business objectives.
• Plan: Lead annual marketing planning and key brand initiatives focused on strengthening the customer experience, brand perception, and customer loyalty.
• Manage: Manage agency and vendor marketing partnerships, including campaign development, program execution, co-op budgets, and overall deliverables.
• Execute: Ensure marketing programs and communications are cohesive, on-brand, and effectively executed across consumer touchpoints.

Perks You Will Enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

Qualifications That Make You the Perfect Fit!

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• 5 to 7+ years of progressive marketing or account management experience.
• Brand management experience with exposure to brand strategy, positioning, and integrated marketing.

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