Retail Marketing Specialist - Drive Brand Programs & Impact

Caleres, Inc.; California; On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Our Shoe Discounts: 30% Associate Dis­

Benefits that Start Day One: 401k,健康,

Get Paid When You Want: Earned wages

Mental Wellness: 24/7 confidential EAP

Relaxed Dress Code: casual attire

Job summary

Caleres, Inc. in Novato, CA is seeking a Specialist, Retail Marketing to drive marketing support for seasonal programs and product launches across channels.

You will partner with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, Media, Sales, and Merchandising to ensure timely execution and alignment with retail priorities. The role requires a bachelor’s degree in marketing or related field and 3–5 years of experience in marketing as an Account Coordinator or Account Manager, with

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 3-5 years of experience in Marketing as Account Coordinator or Account Manager.
• Experience working in a retail environment preferred.

Responsibilities

• Coordinate seasonal marketing programs, product launches, and retail initiatives from planning through execution.
• Partner closely with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, Media, Sales, and Merchandising to align seasonal priorities, coordinate program needs, and support successful execution across channels.
• Support Sales and retail partners by translating seasonal priorities and product stories into clear, actionable marketing resources.
• Execute marketing support for key account meetings, line reviews, market appointments, sales meetings, retailer presentations, and trade shows.
• Manage marketing calendars, project trackers, briefs, workflows, requests, and status updates while monitoring deadlines and escalating risks or roadblocks as needed.

Skills

Marketing experience

Account coordination

Account management

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Caleres, Inc. in Novato, CA is seeking a Specialist, Retail Marketing to drive marketing support for seasonal programs and product launches across channels.

You will partner with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, Media, Sales, and Merchandising to ensure timely execution and alignment with retail priorities. The role requires a bachelor’s degree in marketing or related field and 3–5 years of experience in marketing as an Account Coordinator or Account Manager, with