Sr. Manager, Brand Marketing

Caleres, Inc.; California; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Shoe discounts 30%

Benefits from Day One (401k, health, 0

Access earned wages before payday

Mental wellness resources

Relaxed dress code

Job summary

Caleres, Inc. is seeking a Senior Manager, Brand Marketing in Novato, CA to lead the development and execution of integrated marketing strategies across campaigns and channels.

You will partner with Merchandising, Creative, Media, CRM, eCommerce, Analytics, and Finance to ensure brand consistency and meaningful consumer storytelling.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• 5 to 7+ years of progressive marketing or account management experience.
• Brand management experience with exposure to brand strategy, positioning, and integrated marketing.

Responsibilities

• Lead the development and execution of integrated brand marketing strategies, seasonal campaigns, and promotional initiatives that support brand, sales, and profitability goals.
• Develop seasonal campaign briefs and omni-channel communication plans that bring brand strategy, consumer messaging, and storytelling to life.
• Collaborate with Merchandising, Creative, Media, CRM, eCommerce, Analytics, and Finance to align marketing strategies with broader business objectives.
• Plan annual marketing planning and key brand initiatives focused on strengthening the customer experience, brand perception, and customer loyalty.
• Manage agency and vendor marketing partnerships, including campaign development, program execution, co-op budgets, and overall deliverables.
• Execute marketing programs and communications that are cohesive, on-brand, and effectively executed across consumer touchpoints.

Skills

Marketing expertise

Brand management

Account management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Founded in 1878, Caleres is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Vionic, Naturalizer, Dr. Scholl's, Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.

Join our dynamic and thriving footwear company as a Sr. Manager, Brand Marketing in Novato, CA. where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Lead: Lead the development and execution of integrated brand marketing strategies, seasonal campaigns, and promotional initiatives that support brand, sales, and profitability goals.
• Develop: Develop seasonal campaign briefs and omni-channel communication plans that bring brand strategy, consumer messaging, and storytelling to life.
• Collaborate: Partner across Merchandising, Creative, Media, CRM, eCommerce, Analytics, and Finance to align marketing strategies with broader business objectives.
• Plan: Lead annual marketing planning and key brand initiatives focused on strengthening the customer experience, brand perception, and customer loyalty.
• Manage: Manage agency and vendor marketing partnerships, including campaign development, program execution, co-op budgets, and overall deliverables.
• Execute: Ensure marketing programs and communications are cohesive, on-brand, and effectively executed across consumer touchpoints.

Perks You Will Enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

Qualifications That Make You the Perfect Fit!

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• 5 to 7+ years of progressive marketing or account management experience.
• Brand management experience with exposure to brand strategy, positioning, and integrated marketing.

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.