Specialist, Marketing - Social & Influencer

Caleres, Inc.; Lake Saint Louis (MO); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

30% Associate Discount across Famous F

Benefits that Start Day One

Get Paid When You Want

Mental Wellness resources

Relaxed Dress Code

Site Perks: onsite gym, Starbucks,Grab

Free parking

Job summary

Caleres, Inc. in St. Louis, MO is seeking a Specialist, Marketing–Social & Influencer to lead Organic and paid creator programs, drive social engagement, and grow our brands’ presence across Instagram and TikTok.

The role focuses on sourcing creators, managing partnerships, and expanding social commerce initiatives, including ShopMy and affiliate programs, to deliver measurable results for Famous Footwear, Sam Edelman, Naturalizer, and more.

Qualifications

• Bachelor's degree in Marketing, Communications or a related field preferred.
• 3+ years of hands-on experience in social media, influencer/creator marketing or digital marketing.
• Demonstrated experience managing brand social channels, particularly Instagram and TikTok.
• Experience executing paid creator/influencer partnerships, including briefs, contracts and content approvals.
• Strong understanding of social media trends, creator culture, platform best practices and performance metrics.
• Experience with social commerce platforms such as TikTok Shop, ShopMy, affiliate marketing preferred.
• Strong creative instincts, writing skills and experience developing social-first content.
• Excellent organizational, project management and communication skills; ability to independently manage multiple priorities.
• Experience in fashion, footwear, lifestyle or consumer retail marketing preferred.

Responsibilities

• Create & Engage: Manage Naturalizer's organic social presence across Instagram, TikTok and emerging platforms, including content strategy, planning, creation, publishing and community engagement.
• Lead & Execute: Manage paid creator and influencer partnerships from sourcing and negotiation through briefing, contracts, content development and approvals.
• Drive Social Commerce: Support the growth of TikTok Shop through creator activations, promotional campaigns and collaborations.
• Collaborate & Optimize: Partner with Brand Marketing, Creative, Sales, PR to execute integrated campaigns and track performance to optimize results.

Skills

Social media marketing

Influencer partnerships

Content creation

Project management

Fashion/retail marketing

Education

Bachelor's degree in Marketing, Communications or related field

Tools

TikTok Shop

Microsoft Office

Job description

Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.Join our dynamic and thriving footwear company as a Specialist, Marketing–Social & Influencer in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Create & Engage: Manage Naturalizer's organic social presence across Instagram, TikTok and emerging platforms, including content strategy, planning, creation, publishing and community engagement. Develop compelling, social-first content that reflects brand voice, taps into cultural trends and drives audience growth.
• Lead & Execute: Manage paid creator and influencer partnerships from sourcing and negotiation through briefing, contracts, content development and approvals. Build creator relationships and identify opportunities to leverage content across organic social, paid media and ecommerce.
• Drive Social Commerce: Support the growth of TikTok Shop through creator activations, promotional campaigns, platform management and collaboration with internal teams and agency partners. Execute additional social commerce initiatives, including ShopMy, affiliate programs and creator gifting.
• Collaborate & Optimize: Partner with Brand Marketing, Creative, Sales, PR and external agencies to execute integrated campaigns. Support product gifting, sample fulfillment and content usage-rights management while tracking social, influencer and commerce performance to optimize results.

Perks you will enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
• Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO

Qualifications that make you the perfect fit!

• Bachelor's degree in Marketing, Communications or a related field preferred
• 3+ years of hands-on experience in social media, influencer/creator marketing or digital marketing
• Demonstrated experience managing brand social channels, particularly Instagram and TikTok
• Experience executing paid creator/influencer partnerships, including briefs, contracts and content approvals
• Strong understanding of social media trends, creator culture, platform best practices and performance metrics
• Experience with TikTok Shop, ShopMy, affiliate marketing or social commerce platforms preferred
• Strong creative instincts, writing skills and experience developing social-first content
• Excellent organizational, project management and communication skills; ability to independently manage multiple priorities
• Experience in fashion, footwear, lifestyle or consumer retail marketing preferred
• Familiarity with social scheduling, analytics and Microsoft Office tools

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.