Specialist, Marketing - Social & Influencer

Famous Footwear; St. Louis (MO); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

30% Associate Discount across Famous &

Day-one benefits

Get paid on demand

Mental wellness resources

Relaxed dress code

Onsite gym and amenities

Job summary

Caleres in St. Louis, MO is seeking a Specialist, Marketing–Social & Influencer to shape brand voice across Instagram and TikTok. You will lead content strategy, plan and publish social content, and engage communities to grow audiences.

The role collaborates with Brand Marketing, Creative, Sales and PR to run influencer partnerships, measure performance, and drive social commerce initiatives. A background in fashion/footwear marketing is a plus, along with strong writing and project management

Qualifications

• Bachelor's degree in Marketing, Communications or related field preferred.
• 3+ years hands-on experience in social media or digital marketing.
• Experience managing brand social channels, especially Instagram and TikTok.
• Experience with paid creator/influencer partnerships and content approvals.
• Strong understanding of social media trends, metrics and creator culture.

Responsibilities

• Create & Engage: Manage Organic social presence on Instagram, TikTok and emerging platforms; develop content strategies and engage communities.
• Lead & Execute: Manage paid creator/influencer partnerships from sourcing to approvals and briefs.
• Drive Social Commerce: Support TikTok Shop growth, affiliate programs and creator activations.
• Collaborate & Optimize: Partner with Brand Marketing, Creative, Sales and PR to track performance and optimize campaigns.

Skills

Content strategy

Influencer marketing

Social media analytics

Project management

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Instagram

TikTok

ShopMy

Job description

Join our dynamic and thriving footwear company as aSpecialist, Marketing–Social & Influencer in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Create & Engage: Manage Naturalizer's organic social presence across Instagram, TikTok and emerging platforms, including content strategy, planning, creation, publishing and community engagement. Develop compelling, social-first content that reflects brand voice, taps into cultural trends and drives audience growth.
• Lead & Execute: Manage paid creator and influencer partnerships from sourcing and negotiation through briefing, contracts, content development and approvals. Build creator relationships and identify opportunities to leverage content across organic social, paid media and ecommerce.
• Drive Social Commerce: Support the growth of TikTok Shop through creator activations, promotional campaigns, platform management and collaboration with internal teams and agency partners. Execute additional social commerce initiatives, including ShopMy, affiliate programs and creator gifting.
• Collaborate & Optimize: Partner with Brand Marketing, Creative, Sales, PR and external agencies to execute integrated campaigns. Support product gifting, sample fulfillment and content usage-rights management while tracking social, influencer and commerce performance to optimize results.

Perks you will enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
• Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO

Qualifications that make you the perfect fit!

• Bachelor's degree in Marketing, Communications or a related field preferred
• 3+ years of hands-on experience in social media, influencer/creator marketing or digital marketing
• Demonstrated experience managing brand social channels, particularly Instagram and TikTok
• Experience executing paid creator/influencer partnerships, including briefs, contracts and content approvals
• Strong understanding of social media trends, creator culture, platform best practices and performance metrics
• Experience with TikTok Shop, ShopMy, affiliate marketing or social commerce platforms preferred
• Strong creative instincts, writing skills and experience developing social-first content
• Excellent organizational, project management and communication skills; ability to independently manage multiple priorities
• Experience in fashion, footwear, lifestyle or consumer retail marketing preferred
• Familiarity with social scheduling, analytics and Microsoft Office tools