Spa General Manager — Drive Growth & Guest Experience

Hand & Stone Franchise Corp; Wilmington (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Employee discounts

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Job summary

Hand & Stone Massage and Facial Spa is seeking a high-impact General Manager to lead both the team and the business in Wilmington, NC. You will drive spa performance, develop a team, and deliver exceptional guest experiences while boosting sales and profitability.

The role requires 3–5 years of leadership and a proven track record in achieving KPIs, with flexibility for nights, weekends, and holidays. A strong emphasis on culture and service excellence guides daily decisions.

Qualifications

• 3–5 years of leadership experience.
• Proven success driving sales and team performance.
• Strong communication and leadership skills.
• Balance of people leadership and business acumen.
• Strong experience working with KPIs is required.
• P&L experience strongly preferred.
• Comfort in a fast-paced environment.
• Flexible schedule (nights/weekends/holidays).

Responsibilities

• Oversee spa operations and overall performance.
• Drive sales growth, membership performance, and profitability.
• Own key metrics, reporting, and P&L ownership.
• Recruit, hire, and retain a high-performing team.
• Coach and develop the team with a people-first mindset.
• Build a culture of accountability, engagement, and service excellence.
• Ensure a World Class Client experience (WCCE) across touchpoints.
• Increase revenue through memberships, service utilization, and retail performance.
• Use data to identify opportunities and optimize scheduling and staffing.
• Lead local marketing and community outreach initiatives.

Skills

Leadership

Sales

Communication

People management

KPIs

P&L experience

Fast-paced environment

Flexible schedule

Job description

Hand & Stone Massage and Facial Spa is seeking a high-impact General Manager to lead both the team and the business in Wilmington, NC. You will drive spa performance, develop a team, and deliver exceptional guest experiences while boosting sales and profitability.

The role requires 3–5 years of leadership and a proven track record in achieving KPIs, with flexibility for nights, weekends, and holidays. A strong emphasis on culture and service excellence guides daily decisions.