Solo Growth Marketer: Demand Gen for B2B SaaS

LE0001 Relativity ODA LLC; Illinois; On-site; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a highly autonomous marketer to own demand generation for Gavel products, leading strategy, tech stack, and channel execution. You will drive trials and demos, oversee paid search and social campaigns, and report on CAC, ACV, and LTV while advising executive leadership on investments.

The role requires 7–10 years in B2B SaaS growth marketing, solo ownership experience, and strong HubSpot expertise.

Qualifications

• 7–10 years of B2B SaaS demand generation or growth marketing experience.
• Proven solo or near-solo marketer who owns strategy and outcomes.
• Hands-on paid media ownership with budget and bid decisions.
• Strong HubSpot proficiency across sequences, workflows, and reporting.
• Experience designing SEO/content programs with measurable pipeline impact.
• Comfortable working with engineering/data teams to build marketing infrastructure.
• AI fluency: uses AI tools to automate and accelerate work.
• Excellent written communication for briefs and strategic recommendations.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting.
• Own our Webflow site: strategy, page edits, CMS updates, and new page launches.
• Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program.
• Run editorial operations for two founder Substacks and bi-weekly newsletters.
• Oversee contractors for SEO/AEO execution and social content production.
• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow.
• Design and build onboarding, nurture, sales, and marketing email sequences across both products.
• Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications.
• Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes.
• Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership.
• Own the full martech stack and build AI workflows and automations across your workflow.

Skills

Content Strategy

Demand Generation Strategy

HubSpot CMS

Marketing Attribution

Marketing Research Strategy

Paid Search Marketing

Sales Enablement

SEO (Search Engine Optimization)

Tools

HubSpot

Job description

Relativity is seeking a highly autonomous marketer to own demand generation for Gavel products, leading strategy, tech stack, and channel execution. You will drive trials and demos, oversee paid search and social campaigns, and report on CAC, ACV, and LTV while advising executive leadership on investments.

The role requires 7–10 years in B2B SaaS growth marketing, solo ownership experience, and strong HubSpot expertise.