Senior Demand Gen Architect (Solo Marketer)

Relativity; Charlotte (NC); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a seasoned marketer to own end-to-end demand generation for Gavel products, driving trials and demos with autonomous responsibility. You will manage the tech stack, channels, and reporting, advising leadership on where to invest for revenue growth.

Your role requires strong HubSpot skills, paid media ownership, and a data-driven approach to SEO and content. Collaboration with engineering and data teams is essential for marketing infrastructure.

Qualifications

• 7–10 years of experience in demand generation or growth marketing at a B2B SaaS company.
• Experience as a solo or near-solo marketer owning strategy and outcomes.
• Hands-on paid ownership with budget and bid decisions and tracking.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• Ability to collaborate with engineering and data teams to build marketing infrastructure.

Responsibilities

• Define demand generation strategy across both products and own the outcomes (trials, demos, CAC, ACV, LTV).
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization; run experiments and big bets.
• Own Webflow site strategy, page edits, CMS updates, and new page launches; drive SEO/AEO content strategy.
• Design onboarding, nurture, sales, and marketing email sequences; manage lifecycle in HubSpot.
• Translate data into clear recommendations; maintain marketing attribution model; build AI workflows.

Skills

Content strategy

Demand generation strategy

HubSpot CMS

Marketing attribution

Marketing research strategy

Paid search marketing

Sales enablement

SEO (Search Engine Optimization)

AI fluency

Strong written communication

Education

Bachelor’s degree or equivalent

Tools

BigQuery

Looker

GA4

Google Sheets

Job description

Relativity is seeking a seasoned marketer to own end-to-end demand generation for Gavel products, driving trials and demos with autonomous responsibility. You will manage the tech stack, channels, and reporting, advising leadership on where to invest for revenue growth.

Your role requires strong HubSpot skills, paid media ownership, and a data-driven approach to SEO and content. Collaboration with engineering and data teams is essential for marketing infrastructure.