Solo Demand Gen Leader, B2B SaaS Growth

Relativity; Phoenix (AZ); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity, a leading legal data intelligence company, has acquired Gavel and hosts two products: Gavel Workflows and Gavel Exec. This role owns all inbound demand generation and marketing‑led outbound for both products, building and running the playbook as the sole dedicated marketer on the Gavel team.

You will own strategy, tech stack, channels, and reporting, advising the CEO and cross‑functional leadership on where to invest.

Qualifications

• 7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company.
• Demonstrated experience as a solo or near‑solo marketer who owned strategy and outcomes, not just execution.
• Hands‑on paid ownership: managed campaigns, budget and bid decisions, and understood conversion tracking.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• Comfortable working cross‑functionally with engineering and data teams to build marketing infrastructure and translate data into investment recommendations.
• AI fluency: using AI tools as core to build automations, content, and data insights.
• Strong written communication: write copy, briefs, and strategic recommendations regularly.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step‑change growth, from hypothesis to execution and reporting.
• Own our Webflow site: strategy, page edits, CMS updates, and new page launches.
• Define and drive the SEO and AEO content strategy, including the competitor hub and LLM citation visibility program.
• Run editorial operations for founder Substacks and bi‑weekly newsletters; oversee contractors for SEO/AEO and social content.
• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow.
• Design and build onboarding, nurture, sales, and marketing email sequences across both products.
• Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications.
• Maintain and evolve the marketing attribution model and connect pre‑signup data to revenue outcomes.
• Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear leadership recommendations; own the full martech stack and build AI workflows and automations.

Skills

Solo marketer

Paid campaigns ownership

HubSpot proficiency

SEO/content programs

AI fluency

Strong written communication

Cross-functional collaboration

Tools

BigQuery

Looker

GA4

Google Sheets

HubSpot

Job description

Relativity, a leading legal data intelligence company, has acquired Gavel and hosts two products: Gavel Workflows and Gavel Exec. This role owns all inbound demand generation and marketing‑led outbound for both products, building and running the playbook as the sole dedicated marketer on the Gavel team.

You will own strategy, tech stack, channels, and reporting, advising the CEO and cross‑functional leadership on where to invest.