SMB Ads Innovation & Growth Lead

United States Digital Space LLC; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

United States Digital Space LLC seeks an experienced SMB Innovation Sales & Strategy Lead to identify and scale new revenue opportunities across the company’s SMB Ads business. You will work with Product, Engineering, Sales, Marketing and Data Science to move opportunities from discovery through pilots to scale.

You will partner with SMB leadership to inform overall strategy, develop differentiated propositions, and drive go-to-market programs across self-serve, sales-assisted and partner-led

Qualifications

• 8-10 years of experience in business incubation, growth, strategy, or consulting.
• Experience with SMB or advertising platforms is a plus.
• Strong analytical and financial modeling skills.

Responsibilities

• Identify untapped SMB opportunities across segments, industries and channels.
• Design and launch acquisition, activation and expansion programs across self-serve, sales-assisted and partner-led channels.
• Translate discovery insights into product opportunities with Product and Engineering teams.
• Develop SMB segmentation based on needs, economics and advertising maturity.
• Own pilot delivery and measure incremental revenue, conversion and cost to serve.
• Shape SMB strategy with leadership using market analysis and pilot results.
• Lead the innovation portfolio with clear roadmaps and milestones.

Job description

United States Digital Space LLC seeks an experienced SMB Innovation Sales & Strategy Lead to identify and scale new revenue opportunities across the company’s SMB Ads business. You will work with Product, Engineering, Sales, Marketing and Data Science to move opportunities from discovery through pilots to scale.

You will partner with SMB leadership to inform overall strategy, develop differentiated propositions, and drive go-to-market programs across self-serve, sales-assisted and partner-led