Growth Strategy Lead — Brand & Lead Gen Ads (SMB)

Snap Inc.; New York (NY); On-site; USD 173,000 - 259,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Mental health support programs

Equity / RSU eligibility

Job summary

Snap Inc. is a technology company focused on how people live in the moment. We are seeking a Lead, Growth Strategy to design and launch high-impact programs that drive sustainable growth for our global SMB Brand Ads and Lead Gen advertisers.

You will own growth roadmaps, collaborate with Marketing, Operations, Product, and Data Science to scale acquisition and retention globally. The ideal candidate has a track record in growth, analytics, and cross-functional leadership, with experience in

Qualifications

• Proven track record in growth, acquisition and retention programs.
• Experience designing and scaling programs across geographies.
• Strong analytical and data-driven decision making.
• Ability to adapt to changing priorities and ambiguity.
• Excellent communication and executive storytelling.
• Cross-functional leadership across Marketing, Product, Ops and Sales.
• Experience with SMB/medium advertisers is a plus.
• Experience launching cross-functional programs with measurable impact.
• Problem solving with data-informed, people-centered approaches.

Responsibilities

• Build and execute programs for Brand and Lead Gen Ads globally to drive SMB acquisition and retention.
• Identify growth opportunities using insights, data and market trends and translate them into scalable programs.
• Plan, test and scale programs to grow adoption of Snap's business solutions.
• Own segment strategies from ideation to outcomes with business plans and insights.
• Establish KPIs and present results, with recommendations based on performance.
• Lead Data Science, Operations, Marketing, and Insights to analyze program effectiveness.
• Drive communication and influence across executives and stakeholders.

Skills

Growth strategy

Cross-functional leadership

Data-driven decisions

Analytical thinking

Executive communication

Stakeholder influence

SMB/ads experience

Problem solving

Structured experimentation

Education

BS/BA degree

Masters or MBA preferred

Job description

Snap Inc. is a technology company focused on how people live in the moment. We are seeking a Lead, Growth Strategy to design and launch high-impact programs that drive sustainable growth for our global SMB Brand Ads and Lead Gen advertisers.

You will own growth roadmaps, collaborate with Marketing, Operations, Product, and Data Science to scale acquisition and retention globally. The ideal candidate has a track record in growth, analytics, and cross-functional leadership, with experience in