Growth Intelligence Lead: Ads Prospecting & Targeting

United States Digital Space LLC; United States; Hybrid; USD 180,000 - 280,000; Full time

Job summary

United States Digital Space LLC is seeking a Lead, Ads Prospecting & Growth Intelligence to build the intelligence and orchestration platform powering the company’s ads business. You will own the prospecting function for SMB Ads, set the vision, and partner with Ads Engineering, Data Science, and internal platform teams to drive outcomes.

You will define data models, establish standards for identity and data quality, and design scoring and action workflows that connect data to measurable

Qualifications

• Experience building go-to-market systems, customer-data products, growth platforms, lifecycle infrastructure, revenue systems, or marketing technology.
• Ownership of platforms that connect data, decisions, and workflows to measurable commercial outcomes.
• Strong product judgment to prioritize opportunities and sequence delivery.
• Translate identity resolution, enrichment, scoring, segmentation, routing, experimentation, and feedback loops into system requirements.
• Design solutions grounded in marketers' and sales teams' campaign and customer workflows.

Responsibilities

• Lead the function’s strategy, roadmap, operating model, and adoption. Connect platform investments to advertiser and business outcomes.
• Define a unified prospect, account, contact, and advertiser data model with standards for identity, data quality, provenance, freshness, confidence, and consent.
• Combine market, intent, behavioral, product, CRM, campaign, and customer-success signals to improve targeting and engagement.
• Design enrichment and verification workflows; evaluate in-house capabilities, platforms, vendors, APIs, AI, and human review to select solutions.
• Develop scoring and next-best-action models using fit, intent, activity, reachability, lifecycle stage, and growth potential.
• Connect intelligence to action across sales, marketing, product, paid media, partners, and lifecycle journeys via routing and activation.
• Enable marketers to create audiences, configure triggered journeys, run experiments, and execute campaigns with quality checks and approvals.
• Build feedback loops using outreach, engagement, conversion, spend, retention, churn, and outcomes to improve targeting and lifecycle decisions.
• Measure data quality, coverage, targeting accuracy, deliverability, conversion, and incremental value; establish permissions, suppression, auditability, and provider-performance standards.

Skills

Go-to-market systems

Customer data

Growth platforms

Lifecycle infra

Marketing tech

Tools

SQL

APIs

Automation

AI prototyping

Job description

United States Digital Space LLC is seeking a Lead, Ads Prospecting & Growth Intelligence to build the intelligence and orchestration platform powering the company’s ads business. You will own the prospecting function for SMB Ads, set the vision, and partner with Ads Engineering, Data Science, and internal platform teams to drive outcomes.

You will define data models, establish standards for identity and data quality, and design scoring and action workflows that connect data to measurable