Slate Enrollment Communications Administrator

Vance Airscoop; Chicopee (MA); On-site; USD 65,000 - 85,000; Full time

Job summary

Elms College in Chicopee, MA seeks a Slate Enrollment Communications Administrator to develop and execute communications for undergraduate and graduate admissions, leveraging Slate CRM to deliver timely, personalized messaging across the student journey.

The role writes for multiple admission audiences, coordinates with enrollment and marketing partners, maintains Slate workflows and portals, and ensures messaging aligns with brand and enrollment goals. Evening or weekend events may be required.

Qualifications

• Bachelor’s degree required.
• Three or more years of experience in enrollment communications, admissions operations, CRM administration, or a related area preferred.
• Demonstrated professional experience using Slate CRM.
• Working knowledge of HTML and CSS.
• Strong writing, editing, and proofreading skills with clear communication for varied audiences.
• Attention to detail and thorough testing and QA.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Strong analytical, organizational, and problem-solving skills.
• Ability to work independently while collaborating with colleagues across departments.
• Experience handling confidential information with discretion and sound judgment.
• Strong interpersonal skills and the ability to build productive relationships with both technical and nontechnical colleagues.

Responsibilities

• Develop, write, edit, and execute communications for prospective students, applicants, admitted students, deposited students, families, school counselors, and other enrollment audiences.
• Serve as the primary writer for undergraduate and graduate admissions communications, including email campaigns, texts, letters, and enrollment instructions.
• Create communication plans that support students throughout the enrollment funnel from inquiry through enrollment.
• Adapt messaging for undergraduate, graduate, transfer, continuing education, international populations.
• Ensure communications are clear, engaging, accurate, and aligned with brand and enrollment priorities.
• Partner with Admissions, Financial Aid, Marketing, and campus offices to gather information and coordinate messaging.
• Maintain an enrollment communications calendar and manage timelines, approvals, testing, and deployment.
• Review existing communications and recommend improvements based on priorities and data.
• Support development of segmented and personalized communication strategies for different student populations.
• Proofread and QA communications for content, grammar, formatting, links, personalization, and audience criteria.
• Monitor performance and use data to improve future outreach.
• Support Slate administration, optimization, and development for undergraduate and graduate enrollment.
• Build, manage, and maintain Slate Deliver campaigns, portals, forms, events, registrations, landing pages, queries, reports, and automation.
• Ensure Slate communications comply with policies and accessibility standards.
• Participate in enrollment planning meetings and contribute to recruitment and yield strategies.
• Assist with major enrollment initiatives, recruitment events, and special projects.
• Collaborate with campus partners for coordinated communications to prospective and incoming students.
• Stay current on enrollment communication trends and Slate best practices.
• Perform other duties, including occasional evenings or weekends.

Skills

Strong writing

Editing

HTML & CSS knowledge

Communication strategy

Project management

Education

Bachelor's degree

Tools

Slate CRM

Job description

Reports to: VP of Enrollment Management and Marketing

Position Summary

The Slate Enrollment Communications Administrator is responsible for developing and executing comprehensive communications for undergraduate and graduate admissions and supporting the effective use and continued development of the College’s Slate CRM instance. This position combines strong writing and communication strategy with advanced Slate knowledge to create timely, accurate, personalized, and engaging communications throughout the student recruitment and enrollment journey.

The Administrator serves as the primary writer for first-year, transfer, continuing education, and graduate admissions communications and works closely with enrollment, marketing, and other campus partners to ensure messaging is audience-focused, consistent with the College’s brand, and aligned with institutional enrollment goals. The position also oversees the development and maintenance of Slate communications, portals, forms, events, workflows, and other recruitment-related functionality.

Essential Responsibilities

• Develop, write, edit, and execute communications for prospective students, applicants, admitted students, deposited students, families, school counselors, and other enrollment audiences.
• Serve as the primary writer for undergraduate and graduate admissions communications, including email campaigns, text messages, letters, application and enrollment instructions, event communications, and other recruitment materials.
• Create communication plans that support students throughout the enrollment funnel, from inquiry through enrollment.
• Adapt messaging appropriately for undergraduate, graduate, transfer, continuing education, international, and other priority populations.
• Ensure communications are clear, engaging, accurate, student-centered, and consistent with the College’s brand, voice, and enrollment priorities.
• Partner with Undergraduate Admissions, Graduate Admissions, Financial Aid, Marketing and Communications, and other campus offices to gather information and coordinate messaging.
• Maintain an enrollment communications calendar and manage communication timelines, approvals, testing, and deployment.
• Review existing communications regularly and recommend improvements based on enrollment priorities, student needs, engagement data, and industry best practices.
• Support the development of segmented and personalized communication strategies for different student populations and stages of the enrollment process.
• Proofread and quality-check communications for content, grammar, formatting, links, personalization, audience criteria, and accuracy prior to deployment.
• Monitor communication performance and use engagement and conversion data to improve future outreach.
• Support the administration, optimization, and continued development of Slate for undergraduate and graduate enrollment.
• Build, manage, and maintain Slate Deliver campaigns, including recipient populations, segmentation, personalization, liquid markup, templates, scheduling, and testing.
• Develop and maintain Slate portals.
• Create and update portal content, displays, interactions, checklists, status information, and personalized student experiences.
• Build and maintain Slate forms, events, registrations, landing pages, queries, reports, filters, rules, and automated workflows.
• Support application configuration, applicant status communications, decision release processes, enrollment checklists, and other admission-related functions.
• Assist with reporting and analysis related to communication engagement, recruitment activity, funnel progression, and enrollment outcomes.
• Ensure that Slate communications and processes comply with institutional policies and applicable privacy and accessibility standards.
• Participate in enrollment planning meetings and contribute to recruitment, communication, and yield strategies.

• Assist with major enrollment initiatives, recruitment events, and special projects.
• Collaborate with campus partners to support coordinated and consistent communications to prospective and incoming students.
• Stay current on enrollment communication trends, Slate best practices, and emerging technologies.
• Perform other duties as assigned, which may include evening or weekend events.

Qualifications

• Bachelor’s degree required.
• Three or more years of experience in enrollment communications, admissions operations, CRM administration, or a related are preferred.
• Demonstrated professional experience using Slate CRM.
• Working knowledge of HTML and CSS.
• Strong writing, editing, and proofreading skills, with the ability to communicate clearly and effectively with varied audiences.
• Strong attention to detail and commitment to thorough testing and quality assurance.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Strong analytical, organizational, and problem-solving skills.
• Ability to work independently while collaborating effectively with colleagues across departments.
• Experience handling confidential information with discretion and sound judgment.
• Strong interpersonal skills and the ability to build productive relationships with both technical and nontechnical colleagues.

Elms College (also known as College of Our Lady of the Elms), a private, Catholic, co-educational liberal arts institution in Chicopee, Massachusetts, was founded in 1928 by the Sisters of St. Joseph of Springfield. The institution offers Associate's, Bachelor's, Master's, and Doctor of Nursing practice degrees. Dedicated to non-discriminatory educational practices, the College aims to eliminate barriers to equal access and treatment for its community. Elms College provides rigorous academic challenges and fosters a supportive community for students to thrive. Graduates leave Elms College richer, rooted in faith, educated, compassionate, responsive to civic and social obligations, and capable of adjusting to change without compromising principle.

Elms College’s mission embodies the charism of the founders, the Sisters of St. Joseph, including embracing "the love of neighbor without distinction" and whose Catholic heritage guides our intellectual, social, educational, and community endeavors.

Elms College is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.