Slate CRM Enrollment Communications Lead

Vance Airscoop; Chicopee (MA); On-site; USD 65,000 - 85,000; Full time

Job summary

Elms College in Chicopee, MA seeks a Slate Enrollment Communications Administrator to develop and execute communications for undergraduate and graduate admissions, leveraging Slate CRM to deliver timely, personalized messaging across the student journey.

The role writes for multiple admission audiences, coordinates with enrollment and marketing partners, maintains Slate workflows and portals, and ensures messaging aligns with brand and enrollment goals. Evening or weekend events may be required.

Qualifications

• Bachelor’s degree required.
• Three or more years of experience in enrollment communications, admissions operations, CRM administration, or a related area preferred.
• Demonstrated professional experience using Slate CRM.
• Working knowledge of HTML and CSS.
• Strong writing, editing, and proofreading skills with clear communication for varied audiences.
• Attention to detail and thorough testing and QA.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Strong analytical, organizational, and problem-solving skills.
• Ability to work independently while collaborating with colleagues across departments.
• Experience handling confidential information with discretion and sound judgment.
• Strong interpersonal skills and the ability to build productive relationships with both technical and nontechnical colleagues.

Responsibilities

• Develop, write, edit, and execute communications for prospective students, applicants, admitted students, deposited students, families, school counselors, and other enrollment audiences.
• Serve as the primary writer for undergraduate and graduate admissions communications, including email campaigns, texts, letters, and enrollment instructions.
• Create communication plans that support students throughout the enrollment funnel from inquiry through enrollment.
• Adapt messaging for undergraduate, graduate, transfer, continuing education, international populations.
• Ensure communications are clear, engaging, accurate, and aligned with brand and enrollment priorities.
• Partner with Admissions, Financial Aid, Marketing, and campus offices to gather information and coordinate messaging.
• Maintain an enrollment communications calendar and manage timelines, approvals, testing, and deployment.
• Review existing communications and recommend improvements based on priorities and data.
• Support development of segmented and personalized communication strategies for different student populations.
• Proofread and QA communications for content, grammar, formatting, links, personalization, and audience criteria.
• Monitor performance and use data to improve future outreach.
• Support Slate administration, optimization, and development for undergraduate and graduate enrollment.
• Build, manage, and maintain Slate Deliver campaigns, portals, forms, events, registrations, landing pages, queries, reports, and automation.
• Ensure Slate communications comply with policies and accessibility standards.
• Participate in enrollment planning meetings and contribute to recruitment and yield strategies.
• Assist with major enrollment initiatives, recruitment events, and special projects.
• Collaborate with campus partners for coordinated communications to prospective and incoming students.
• Stay current on enrollment communication trends and Slate best practices.
• Perform other duties, including occasional evenings or weekends.

Skills

Strong writing

Editing

HTML & CSS knowledge

Communication strategy

Project management

Education

Bachelor's degree

Tools

Slate CRM

Job description

Elms College in Chicopee, MA seeks a Slate Enrollment Communications Administrator to develop and execute communications for undergraduate and graduate admissions, leveraging Slate CRM to deliver timely, personalized messaging across the student journey.

The role writes for multiple admission audiences, coordinates with enrollment and marketing partners, maintains Slate workflows and portals, and ensures messaging aligns with brand and enrollment goals. Evening or weekend events may be required.