Remote Senior Digital & Web Marketing Lead

Guild

Illinois

Remote

USD 120,000 - 150,000

Full time

7 days ago

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Benefits offered by this job

Health care options

401k

Vacation policy

Sick leave

Parental leave

Disability insurance

Life insurance

Fertility benefits

Wellness resources

Education benefits

Tuition assistance

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to lead the corporate web presence and paid media programs.

You will own Guild.com, run paid campaigns across LinkedIn, Google, and more, and collaborate with cross-functional teams to optimize conversions. Ideal candidates bring 3–5+ years in digital marketing with hands-on web management and paid media experience, plus strong analytics and CMS expertise.

Qualifications

3–5+ years of digital marketing experience with hands-on work in web management and paid media.
Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads; in-platform or via agency oversight.
Comfortable front-end edits in HTML/CSS, implementing scripts/pixels via tag manager, QA with a dev agency.
Experience with CMS platforms (headless CMS preferred) and web content management workflows.
Strong analytical skills: build reports, interpret data, and drive optimization decisions independently.
Excellent project management with high attention to detail across multiple stakeholders.

Responsibilities

Own Guild's website strategy and execution across Guild.com and stakeholder needs.
Publish content, build landing pages, and perform front-end edits in Storyblok CMS.
Research and deploy web tools to improve site conversion (chatbots, bookers, on-site personalization).
Define and execute SEO and AEO strategies, optimize technical health and content.
Manage vendor/agency relationships for web development and deployment.