Senior US Sales Director, Key & Asset Management Solutions

ASSA ABLOY; Orlando (FL); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

401k option

Laptop

Job summary

ASSA ABLOY Global Solutions, through Traka Americas, seeks a Sales Director for the U.S. region to lead a seven-member regional sales team and drive strategic growth across government, education, healthcare, data centers, and enterprise accounts.

Reporting to the VP of Sales & Business Development, you will craft territory plans, manage partnerships, and collaborate with Marketing, Engineering, and Operations to deliver integrated Traka solutions while expanding market reach and long‑term value.

Qualifications

• 10+ years in security technology, access control, or related technical sales.
• 5+ years of sales leadership experience leading teams and sales ops.
• Demonstrated success coaching and developing individuals to achieve high performance.
• Strong track record of meeting or exceeding revenue targets in a technical, project-based environment.
• Proficiency with CRM platforms and disciplined pipeline management.

Responsibilities

• Lead, coach, and develop a team of U.S. Regional Sales Managers to drive growth and accountability.
• Define and execute strategic growth plans across key U.S. segments (government, education, healthcare, data centers, enterprise).
• Recruit, onboard, and develop high-caliber sales talent to support expansion.
• Set performance expectations, KPIs, and conduct regular reviews to ensure results.
• Shape solution design, pricing, and commercial models for complex opportunities.
• Collaborate with Sales Engineering and Operations to ensure well-scoped proposals and on-time delivery.
• Drive expansion with existing accounts via upsell and cross-sell strategies.
• Maintain disciplined pipeline management and accurate forecasting in Salesforce.
• Develop scalable sales playbooks and training frameworks for consistent execution.
• Act as voice of customer to inform product management and differentiation.
• Build cross-functional partnerships to unlock incremental growth opportunities.

Skills

Sales leadership

CRM (Salesforce)

Strategic planning

Forecasting

Communication

Team coaching

Business development

Tools

Salesforce

Microsoft Office

Job description

ASSA ABLOY Global Solutions, through Traka Americas, seeks a Sales Director for the U.S. region to lead a seven-member regional sales team and drive strategic growth across government, education, healthcare, data centers, and enterprise accounts.

Reporting to the VP of Sales & Business Development, you will craft territory plans, manage partnerships, and collaborate with Marketing, Engineering, and Operations to deliver integrated Traka solutions while expanding market reach and long‑term value.