Strategic Equipment Sales Director

Assa Abloy Ab; Monroe (NC); Hybrid; USD 120,000 - 180,000; Full time

Job summary

ASSA ABLOY Group is seeking a Director of Equipment Sales to lead North America's direct sales strategy for entry systems across the U.S. You will own pricing structures, discount governance, and incentives while steering multi-channel teams including architectural, inside sales, and distributors.

A strong leader will drive CRM adoption and cross-functional alignment with marketing, product, and operations.

Qualifications

• Bachelor's degree in business, sales, or marketing; MBA preferred.
• 10+ years of progressive sales leadership experience in building products or manufacturing.
• Experience developing pricing strategies and managing discount governance.
• Proven track record leading multi-channel sales teams (direct, architectural/specification, inside sales).
• Strong analytical, financial acumen and cross-functional collaboration skills.

Responsibilities

• Develop and execute sales strategy for ASSA ABLOY products across the U.S. market.
• Own equipment pricing strategy and structure.
• Design, implement, and manage sales incentive compensation plans.
• Establish and govern discounting policy and approval thresholds.
• Lead architectural sales function and oversee regional reps.
• Manage inside sales team and dotted-line alignment with District Managers.
• Drive CRM optimization, data integrity, and forecasting support.
• Partner with marketing, product, and operations to align strategy.
• Build and develop a high-performing sales team with succession planning.

Skills

Pricing strategy

Discount governance

Multi-channel sales leadership

Analytical skills

Leadership

Communication

Willingness to travel

Education

Bachelor's degree in Business, Sales, Marketing

MBA preferred

Tools

CRM

Job description

ASSA ABLOY Group is seeking a Director of Equipment Sales to lead North America's direct sales strategy for entry systems across the U.S. You will own pricing structures, discount governance, and incentives while steering multi-channel teams including architectural, inside sales, and distributors.

A strong leader will drive CRM adoption and cross-functional alignment with marketing, product, and operations.