Senior Social Media Strategy & Team Leadership

Bimbo Bakeries USA; Irving (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Bimbo Bakeries USA in Irving, TX seeks a senior Social Media leader to guide strategy, channel ownership, and governance across multiple brands. You will coach managers, establish goals, and partner with marketing, communications, and agencies to align assets and campaigns.

You will monitor listening, manage risks, measure performance, and push for innovation and social-first thinking while balancing enterprise strategy with brand needs.

Qualifications

• Bachelor's degree or equivalent experience required.
• 7+ years in social media strategy and operations.
• Experience leading managers and associate managers.
• Strong knowledge of social platforms and trends.
• Experience managing multi-brand portfolios.
• Proven ability to partner with agencies and cross-functional teams.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead, coach, and develop Social Media Managers and Associate Managers.
• Translate brand objectives into social strategies.
• Manage select social channels including publishing oversight.
• Partner with cross-functional teams to brief assets and align feedback.
• Build scalable planning, briefing, approval, publishing, reporting, and governance processes.
• Monitor social channels for inquiries and risks; escalate sensitive issues.
• Define success metrics and drive continuous improvement across social programs.
• Encourage experimentation and maintain social-first culture.
• Influence cross-functional partners and align stakeholders.
• Balance enterprise-level strategy with brand needs and execution requirements.

Skills

Social strategy

Channel management

Community management

Content planning

Performance optimization

Leadership

Coaching & development

Stakeholder management

Social listening

Education

Bachelor's degree or equivalent experience

Job description

Bimbo Bakeries USA in Irving, TX seeks a senior Social Media leader to guide strategy, channel ownership, and governance across multiple brands. You will coach managers, establish goals, and partner with marketing, communications, and agencies to align assets and campaigns.

You will monitor listening, manage risks, measure performance, and push for innovation and social-first thinking while balancing enterprise strategy with brand needs.