Senior Brand Strategy & Growth Leader

Bimbo Bakeries USA; Irving (TX); On-site; USD 100,000 - 130,000; Full time

Job summary

Bimbo Bakeries USA is seeking a brand leader to define and execute the brand and portfolio strategy. The role requires managing the product portfolio and collaborating with Sales to identify growth opportunities. Applicants should have over 10 years of marketing experience, preferably in the Consumer Packaged Goods sector, and possess excellent communication skills.

The role involves overseeing integrated marketing initiatives, leading cross-functional teams, and adapting strategies to meet changing market dynamics. A Bachelor's degree in business or marketing is required, and an MBA is preferred. Proficiency in MS Office is essential.

Qualifications

• 10+ years marketing/category management experience.
• Experience in Consumer Packaged Goods is preferred.
• Excellent organizational and communication skills.

Responsibilities

• Define and lead brand and portfolio strategy.
• Manage product portfolio and P&L.
• Develop comprehensive Integrated Marketing plans.

Skills

Marketing communication

Consumer Packaged Goods experience

Omnichannel program leadership

Data analysis

Education

Bachelor's level degree in business or marketing

MBA preferred

Tools

MS Office

Excel

PowerPoint

Job description

Bimbo Bakeries USA is seeking a brand leader to define and execute the brand and portfolio strategy. The role requires managing the product portfolio and collaborating with Sales to identify growth opportunities. Applicants should have over 10 years of marketing experience, preferably in the Consumer Packaged Goods sector, and possess excellent communication skills.

The role involves overseeing integrated marketing initiatives, leading cross-functional teams, and adapting strategies to meet changing market dynamics. A Bachelor's degree in business or marketing is required, and an MBA is preferred. Proficiency in MS Office is essential.