Senior Performance Media Lead

Bimbo Bakeries USA; Irving (TX); Vor Ort; USD 94.000 - 123.000; Vollzeit

Zusammenfassung

Bimbo Bakeries USA in Irving, TX is seeking a confident, self-starting media professional to lead activation from planning to execution, with agencies, optimization and reporting.

The ideal candidate will drive media strategy across paid social, display, video, search and content syndication, collaborate with cross-functional teams, and mentor the team on testing and measurement to improve campaign results.

Qualifikationen

• 5+ years of experience in performance media for consumer products brands.
• Experience with paid social, display, video, search, content syndication.
• Familiarity with ad servers and DSPs.
• Ability to set KPI’s and communicate performance.
• Excellent written and verbal communication skills.

Aufgaben

• Direct inputs to campaign planning, test design and optimization with Agency.
• Oversee execution of campaigns, tests and optimization for granular reporting.
• Support analytics to identify media optimization opportunities.
• Collaborate with Brand teams to define testing hypotheses.
• Translate test outcomes to actionable next steps.

Kenntnisse

Performance media

Paid social

Display advertising

Video advertising

Search advertising

Content syndication

Ad servers

DSPs

Team leadership

Excel

PowerPoint

Data analysis

Communication

Ausbildung

Bachelor's Degree in Business, Marketing or related field

Tools

Comscore

MRI

Google Analytics

Jobbeschreibung

Bimbo Bakeries USA in Irving, TX is seeking a confident, self-starting media professional to lead activation from planning to execution, with agencies, optimization and reporting.

The ideal candidate will drive media strategy across paid social, display, video, search and content syndication, collaborate with cross-functional teams, and mentor the team on testing and measurement to improve campaign results.