Strategic Brand Manager for Growth & Innovation (CPG)

Bimbo Bakeries USA; Irving (TX); On-site; USD 102,000 - 142,800; Full time

Benefits offered by this job

Annual bonus eligibility

Comprehensive benefits package

Paid time off

401k & company match

Job summary

Bimbo Bakeries USA in Irving, TX is seeking an experienced Brand Manager to drive growth for a major category. You will lead brand strategy, consumer insights, and marketing campaigns across advertising, PR, digital, and promotions, partnering with cross-functional teams to bring ideas to life.

The role requires 4–5+ years in CPG marketing, strong analytics, excellent communication, and a willingness to travel 10–15%.

Qualifications

• Bachelor’s degree in Marketing or related field; required.
• 4–5+ years of experience in CPG marketing; preferred.
• MBA is a plus; strong analytics and communication skills.
• Experience in Social Media Marketing and analytics is desirable.

Responsibilities

• Lead development and execution of brand and portfolio strategies with senior leadership and cross-functional teams.
• Own business performance by analyzing KPIs and translating insights into action plans.
• Drive innovation with R&D, Supply Chain, and Commercial teams from ideation to launch.
• Develop integrated marketing plans across advertising, PR, digital, promotions, and in-market activation.

Skills

Brand management

CPG marketing

Market research

Strategic thinking

Leadership

Education

Bachelor’s degree in Marketing or related field

MBA (plus)

Tools

MS Word

Excel

PowerPoint

Nielsen

Circana

Job description

Bimbo Bakeries USA in Irving, TX is seeking an experienced Brand Manager to drive growth for a major category. You will lead brand strategy, consumer insights, and marketing campaigns across advertising, PR, digital, and promotions, partnering with cross-functional teams to bring ideas to life.

The role requires 4–5+ years in CPG marketing, strong analytics, excellent communication, and a willingness to travel 10–15%.