Strategic Brand Leader for Iconic CPG Staples

Bimbo Bakeries USA; Irving (TX); On-site; USD 122,400 - 171,400; Full time

Job summary

Bimbo Bakeries USA in Irving, TX, seeks a Senior Brand Manager to lead end-to-end brand strategy for iconic brands like Arnold and Sara Lee. You will guide portfolio growth, drive multi-channel campaigns, and oversee innovation from concept to launch.

The role requires a strategic thinker with 10+ years in marketing, strong leadership, and excellent communication. Travel up to 10% is required as part of cross-functional collaboration.

Qualifications

• Bachelor’s degree or higher in business/marketing with relevant experience.
• 10+ years in marketing or category management in a CPG environment.
• Experience leading omnichannel programs and cross-category partnerships is a plus.
• Excellent organizational and communication skills.
• Strong computer skills including MS Office, Excel and PowerPoint.
• Experience deriving insights from syndicated data (Nielsen, Circana) and primary/secondary research.

Responsibilities

• Define and lead the brand and portfolio strategy with a clear growth roadmap.
• Manage product portfolio and drive revenue, volume and margin targets.
• Lead integrated marketing plans across advertising, digital, in-store, and partnerships.
• Oversee insight-driven innovation from concept to in-market launch.
• Direct internal teams and external agencies to deliver high-impact campaigns.
• Partner with Sales to identify whitespace and sell-in opportunities.
• Budget management and ROI optimization across programs.
• Monitor brand health, risks, and opportunities to adjust strategies.
• Provide leadership and mentorship to direct reports.

Skills

Brand management

Leadership

Omnichannel marketing

Cross-functional leadership

Market insights

Education

Bachelor’s degree

MBA (preferred)

Tools

MS Office

Excel

PowerPoint

Job description

Bimbo Bakeries USA in Irving, TX, seeks a Senior Brand Manager to lead end-to-end brand strategy for iconic brands like Arnold and Sara Lee. You will guide portfolio growth, drive multi-channel campaigns, and oversee innovation from concept to launch.

The role requires a strategic thinker with 10+ years in marketing, strong leadership, and excellent communication. Travel up to 10% is required as part of cross-functional collaboration.