VP, Media & Creative — Brand Transformation Leader

Bimbo Bakeries USA; Irving (TX); On-site; USD 250,000 - 400,000; Full time

Job summary

Bimbo Bakeries USA seeks a senior marketing leader to drive full-funnel strategy and creative excellence for iconic brands. The VP will oversee a 30+ team and partner with agencies to deliver integrated campaigns across media, digital, and packaging.

Through analytics and industry leadership, this role will evolve marketing capabilities, champion innovation, and align brand priorities with Grupo Bimbo’s transformation goals. Based in Irving, TX, onsite.

Qualifications

• 15+ years of marketing leadership experience in CPG or consumer brands.
• Experience managing agencies across creative, packaging, digital, social, PR, and media.
• Strong understanding of content production and packaging design best practices.

Responsibilities

• Develop and execute the marketing strategy aligning with brand vision and business goals.
• Lead a team of marketing professionals and external partners to deliver world-class campaigns.
• Drive analytics, testing, and optimization to maximize ROI across channels.

Skills

Brand leadership

Marketing strategy

Digital marketing

Agency management

People development

Cross-functional leadership

Analytics

Education

Bachelor's in Marketing

MBA preferred

Tools

Adobe Creative Suite

Web analytics

CRM platforms

Job description

Bimbo Bakeries USA seeks a senior marketing leader to drive full-funnel strategy and creative excellence for iconic brands. The VP will oversee a 30+ team and partner with agencies to deliver integrated campaigns across media, digital, and packaging.

Through analytics and industry leadership, this role will evolve marketing capabilities, champion innovation, and align brand priorities with Grupo Bimbo’s transformation goals. Based in Irving, TX, onsite.