Senior Social Media Strategy Lead

Publicis Groupe Holdings B.V; Miami, Atlanta (FL, GA); On-site; USD 97,000 - 133,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption support

Employee Assistance Programs

Tuition Assistance

Flexible working arrangements

Work Your World program

Job summary

Razorfish, a Publicis Groupe agency, seeks a seasoned digital media leader in Miami to drive social media strategy and performance. You will lead campaigns from planning to reporting, optimize buys via API or self-serve tools, and present outcomes to clients and teams.

The role requires strong leadership, data-driven insights, and a track record of delivering KPI-driven results. You will collaborate across internal teams, mentor junior planners, and stay ahead of evolving social platforms and

Qualifications

• 5+ years of experience in digital media and marketing.
• Minimum of 3+ years working with Social auction based ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools.
• Previous team management experience.
• Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives.
• Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations.
• Understanding of best practices for leveraging social media for brand communication.

Responsibilities

• Design strategies for leveraging paid media on social networks to deliver brand objectives.
• Develop action plans for achieving and measuring social media success with key metrics.
• Oversee campaigns from planning through execution and reporting; QA across platform builds.
• Educate clients and teams on latest social media developments and capabilities.
• Lead regular check-ins on campaign performance and KPI tracking.
• Provide direction for improving campaign performance through optimization and new features.

Skills

Digital media experience

Social advertising platforms

Team management

Analytical skills

Presentation skills

Communication skills

Tools

Excel

API/self-serve platforms

Job description

Razorfish, a Publicis Groupe agency, seeks a seasoned digital media leader in Miami to drive social media strategy and performance. You will lead campaigns from planning to reporting, optimize buys via API or self-serve tools, and present outcomes to clients and teams.

The role requires strong leadership, data-driven insights, and a track record of delivering KPI-driven results. You will collaborate across internal teams, mentor junior planners, and stay ahead of evolving social platforms and