Senior Social Media Strategy Lead

Razorfish; Atlanta (GA); On-site; USD 97,000 - 133,000; Full time

Benefits offered by this job

Paid family care for 12 weeks+

Adoption, surrogacy & fertility 지원

Pet adoption support

Wellness programs & reimbursements

Tuition assistance

Flexible time off

Matching gifts

Flexible working arrangements

Work Your World program

Job summary

Razorfish in Atlanta seeks a senior social media strategist to design paid social strategies across Meta, X, TikTok, Redit and more, driving brand KPIs. You will develop action plans with clear metrics and oversee campaigns from planning to reporting, while educating clients and internal teams on the latest developments.

The role requires strong analytics, leadership, and presentation skills, plus a track record of optimizing campaigns and mentoring media planners.

Qualifications

• 5+ years in digital media and marketing.
• 3+ years managing social auction-based ads platforms.
• Experience leading a team.
• Proven KPI-driven social marketing experience.
• Strong data analysis and optimization recommendations.
• Leadership and presenting ideas to clients.
• Proficiency with Excel and data tools.

Responsibilities

• Design strategies for paid social across Meta, X, Snapchat, Reddit, TikTok and Pinterest to meet brand goals.
• Develop action plans with metrics, measurement and optimization.
• Oversee campaigns from planning through reporting with QA checks.
• Educate clients, partners and internal teams on latest social developments.
• Apply social knowledge to strategy sessions and creative brainstorming.
• Lead regular KPI reviews and track campaign performance.
• Provide direction to improve performance and implement new features.
• Create and present strategy and results to clients and teams.
• Develop viewpoints on new technologies, trends and opportunities in social media.
• Foster relationships with internal teams and client groups; mentor Media Planners.

Skills

Digital media

Marketing

Leadership

Analytics

Excel

Client presentations

Job description

Razorfish in Atlanta seeks a senior social media strategist to design paid social strategies across Meta, X, TikTok, Redit and more, driving brand KPIs. You will develop action plans with clear metrics and oversee campaigns from planning to reporting, while educating clients and internal teams on the latest developments.

The role requires strong analytics, leadership, and presentation skills, plus a track record of optimizing campaigns and mentoring media planners.