Senior VP, Media Strategy & Planning — Flexible Work Options

Publicis Groupe; Atlanta (GA); Hybrid; USD 180,000 - 256,000; Full time

Benefits offered by this job

Paid Family Care

Adoption and Fertility support

Pet adoption support

Employee Assistance Programs

Tuition Assistance

Paid time off

Job summary

Razorfish, Inc. is seeking a senior leader to own the media strategy and planning for Retail accounts.

As SVP, you will partner with clients and cross-functional teams to translate complex business challenges into innovative media strategies and integrated plans that drive measurable growth. You will lead and mentor a high-performing team, shape strategic direction, and ensure resources are allocated effectively across campaigns, channels, and measurement frameworks.

Qualifications

• BA/BS, preferably in Marketing, Advertising, Business, or related field.
• 15+ years of experience spanning digital and traditional media strategy, planning, and business development within an agency environment.
• 10+ years of staff management experience with ability to lead teams, set strategic vision, and execute.
• Demonstrated success leading major client businesses and strategy for large, complex accounts resulting in measurable growth and client satisfaction.
• Experience in media pitches and new business with a proven track record of wins.
• Experience navigating holding company and large, matrixed organizations; skilled at partnering with practice leads to co-develop go-to-market strategies and positioning.
• Ability to translate data into actionable business solutions that enhance strategies and meet deliverables.
• Deep experience supporting and leading Retail accounts.

Responsibilities

• Serves as a trusted advisor to senior client stakeholders, translating complex business challenges into actionable media strategies.
• Serve as a senior media strategy lead, overseeing the full media strategy and planning function in collaboration with client teams to ensure business targets and goals are met.
• Develop, implement, and drive strategy inclusive of media mix modeling, scenario planning, and strategic budget guidance that advances client business outcomes.
• Lead the development of communications plans – directing data needs, uncovering business and consumer insights, defining business-driving strategies, and creating inventive connections plans that bring those strategies tolife.
• Lead strategic planning across media performance, audience, and measurement, in partnership with agency investment and analytics teams, with strong understanding of the Retail landscape/industry.
• Bring thought leadership and fresh perspective grounded in a deep understanding of omni-channel customer experience, with the ability to manage downstream, cross-channel campaign executions.
• Partner with creative, data, and cross-functional teams to translate strategies into business-driving ideas and direct long-range campaign planning to ensure best use of resources.
• Champion the ongoing evolution of the paid strategy discipline, upskilling teams to maintain a competitive edge for the agency and its clients.

Skills

Media strategy

Leadership

Budget planning

Client leadership

Omni-channel

Data-driven

Retail expertise

Education

BA/BS in Marketing or related

Job description

Razorfish, Inc. is seeking a senior leader to own the media strategy and planning for Retail accounts.

As SVP, you will partner with clients and cross-functional teams to translate complex business challenges into innovative media strategies and integrated plans that drive measurable growth. You will lead and mentor a high-performing team, shape strategic direction, and ensure resources are allocated effectively across campaigns, channels, and measurement frameworks.