Senior Media Analytics & Insights Lead

Publicis Groupe; New York (NY); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

Work Your World Program

Diversity & Inclusion initiatives

Job summary

Razorfish, a Publicis Groupe agency in the United States, seeks a Senior Analyst to support media analytics and measurement across campaigns. The role focuses on transforming data into insights that inform optimization and planning, partnering with media, strategy, and analytics teams to ensure accurate outputs and decision-ready results.

The Senior Analyst will build dashboards, contribute to learning agendas, and support in-flight optimization opportunities using tools like CM360, GA4, and

Qualifications

• 3–5+ years of experience in media analytics, marketing analytics, or data analysis.
• Strong understanding of paid media metrics and campaign structure.
• Experience translating data into insights and actionable recommendations.
• Proficiency with analytics and visualization tools (Adobe Analytics, GA4, Tableau, Looker).
• Experience with data tools or automation (Excel, SQL, Funnel.io).

Responsibilities

• Analyze cross-channel media performance and deliver insights to optimize campaigns.
• Translate data into clear findings and actionable recommendations.
• Support development of measurement frameworks and learning agendas.
• Build dashboards and reports that are intuitive and decision-ready.
• Contribute to client/internal discussions with insight-driven input.
• Collaborate with cross-functional teams to ensure alignment on performance and insights.
• Assist in data automation and pipeline development (e.g., Funnel.io).

Skills

CM360

GA4

Tableau

Looker

Funnel.io

Excel

SQL

Tools

Adobe Analytics

Job description

Razorfish, a Publicis Groupe agency in the United States, seeks a Senior Analyst to support media analytics and measurement across campaigns. The role focuses on transforming data into insights that inform optimization and planning, partnering with media, strategy, and analytics teams to ensure accurate outputs and decision-ready results.

The Senior Analyst will build dashboards, contribute to learning agendas, and support in-flight optimization opportunities using tools like CM360, GA4, and