Paid Social Strategy Lead

Publicis Groupe ANZ; New York (NY); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Paid family care

Pet adoption support

Tuition assistance

Flexible working arrangements

Work Your World program

Matching gifts

Job summary

Razorfish is seeking a Media Supervisor, Paid Social in the United States to lead the strategic planning, activation oversight, and performance management of paid social campaigns that drive client business objectives. The role serves as a key client-facing partner translating goals, insights, and trends into integrated paid social strategies across major platforms.

You will mentor junior team members, collaborate with strategy, analytics, creative, and activation teams, and deliver measurable

Qualifications

• 4-6 years of paid social experience.
• Experience leading paid social strategies across Meta, TikTok, Snapchat, Reddit, X, and emerging platforms.
• Proficiency with platform-native buying tools (Meta, TikTok, Snapchat).
• Ability to develop audience strategies and translate data into actionable recommendations.
• Experience presenting media recommendations and performance insights to clients.

Responsibilities

• Lead development and execution of paid social strategies aligned to client goals.
• Present recommendations, audience strategies, and budget allocations.
• Act as day-to-day client contact, providing strategic guidance and insights.
• Oversee activation, trafficking, QA, and launch to ensure best practices.
• Mentor junior team members and manage multiple projects.

Skills

Paid social strategy

Campaign optimization

Client leadership

Analytical thinking

Presentation skills

Mentoring

Budget management

Cross-functional collaboration

Tools

Meta Ads Manager

TikTok Ads Manager

Snapchat Ads Manager

Reddit Ads Manager

Job description

Razorfish is seeking a Media Supervisor, Paid Social in the United States to lead the strategic planning, activation oversight, and performance management of paid social campaigns that drive client business objectives. The role serves as a key client-facing partner translating goals, insights, and trends into integrated paid social strategies across major platforms.

You will mentor junior team members, collaborate with strategy, analytics, creative, and activation teams, and deliver measurable