Senior Social Media Manager, Certificates Growth (Remote)

MasterClass; Milton (MA); À distance; USD 120 000 - 180 000; Plein temps

Résumé du poste

MasterClass, a remote-first learning platform, is seeking a Senior Social Media Manager to own the organic social strategy for Certificates and broader brand storytelling. You will drive content across LinkedIn, Instagram and YouTube, partnering with Creative, Marketing, GTM and other teams to shape programs that grow professional audiences and advance the MasterClass brand.

You will leverage performance data and audience insights to optimize formats and channels, while helping define AI-enabled

Qualifications

• 7+ years owning organic social for a recognized brand.
• Experience building engaging audiences on LinkedIn, Instagram and YouTube.
• Data-driven approach to content, formats and strategy.

Responsabilités

• Own the end-to-end organic social strategy and execution for MasterClass.
• Develop social content across LinkedIn, Instagram and YouTube tailored to professional audiences.
• Collaborate with Creative, Marketing, GTM and cross-functional teams to integrate social throughout campaigns.
• Explore AI-enabled frameworks to optimize social workflows and creativity.

Connaissances

Organic social strategy

Audience growth

Cross-functional collaboration

Data-driven decision making

Outils

LinkedIn

Instagram

YouTube

Description du poste

MasterClass, a remote-first learning platform, is seeking a Senior Social Media Manager to own the organic social strategy for Certificates and broader brand storytelling. You will drive content across LinkedIn, Instagram and YouTube, partnering with Creative, Marketing, GTM and other teams to shape programs that grow professional audiences and advance the MasterClass brand.

You will leverage performance data and audience insights to optimize formats and channels, while helping define AI-enabled