Senior Social Media Manager: Certificates & AI Growth

MasterClass; Salem (OR); Remote; USD 142,000 - 170,000; Full time

Job summary

MasterClass is seeking a Senior Social Media Manager to own end-to-end organic social strategy and execution, with a focus on bringing MasterClass Certificates to life for professional audiences. You’ll lead content across LinkedIn, Instagram, and YouTube, partner with Creative, Marketing, GTM, and cross-functional teams, and evolve AI-enabled social workflows.

This remote-first role is open to applicants across several U.S.

Qualifications

• 7+ years owning organic social for a recognized brand.
• Expertise in LinkedIn, Instagram, and YouTube, with focus on professional audiences.
• Balancing strategy and hands-on execution to drive results.
• Data-driven approach using performance insights to inform content.
• Cross-functional collaboration with marketing, creative, and GTM teams.

Responsibilities

• Own the end-to-end organic social strategy and execution for MasterClass.
• Develop and manage social content across LinkedIn, Instagram, and YouTube.
• Partner with Creative, Marketing, GTM, and cross-functional teams on campaigns.
• Use performance data to refine content, formats, and channel strategy.
• Help define AI-enabled frameworks to enhance social workflows.

Skills

Organic social ownership

LinkedIn

Instagram

YouTube

Audience growth

Job description

MasterClass is seeking a Senior Social Media Manager to own end-to-end organic social strategy and execution, with a focus on bringing MasterClass Certificates to life for professional audiences. You’ll lead content across LinkedIn, Instagram, and YouTube, partner with Creative, Marketing, GTM, and cross-functional teams, and evolve AI-enabled social workflows.

This remote-first role is open to applicants across several U.S.