Senior Social Media Manager, Certificates Growth

MasterClass; North Carolina; Remote; USD 142,000 - 170,000; Full time

Benefits offered by this job

Equity

Comprehensive benefits

Flexible PTO

Job summary

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy, focusing on bringing MasterClass Certificates to life for professional audiences. You will shape content across LinkedIn, Instagram and YouTube, partnering with Creative, Marketing, GTM and cross‑functional teams to build engaging social programs that grow audiences and strengthen the brand.

The role blends big‑picture strategy with hands‑on execution, using performance insights to continually

Qualifications

• 7+ years owning organic social for a recognized brand.
• Expertise across LinkedIn, Instagram and YouTube, with a focus on LinkedIn for professional audiences.
• Able to work both strategy and hands‑on execution.

Responsibilities

• Own the end-to-end organic social strategy and execution from kickoff to optimization.
• Develop and manage social content across LinkedIn, Instagram, and YouTube for professional audiences.
• Partner with Creative, Marketing, GTM and cross‑functional teams to integrate social across campaigns.
• Use performance data and audience insights to refine content, formats and strategy.
• Contribute to evergreen and ad‑hoc social initiatives and help define AI-enabled social workflows.

Skills

7+ years experience

Organic social

Job description

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy, focusing on bringing MasterClass Certificates to life for professional audiences. You will shape content across LinkedIn, Instagram and YouTube, partnering with Creative, Marketing, GTM and cross‑functional teams to build engaging social programs that grow audiences and strengthen the brand.

The role blends big‑picture strategy with hands‑on execution, using performance insights to continually