Senior Sales Enablement Lead - Behavioral Health

RethinkFirst; Pennsylvania; Remote; USD 130,000 - 180,000; Full time

Job summary

Rethink First is seeking a Senior Manager, Sales Enablement BH to lead enablement initiatives that support pipeline development, customer engagement, and cross-functional execution. This role partners closely with Sales, Customer Success, Marketing, and senior leadership to build scalable programs and improve mid-funnel progression.

You will leverage HighSpot to organize content, build playbooks, onboard sellers, and measure enablement effectiveness, while using AI-powered tools to enhance

Qualifications

• Bachelor’s degree in business, marketing, communications, education, or related field.
• Seven or more years of enablement, sales support, customer success, marketing, or related go-to-market experience.
• Demonstrated experience leading complex, cross-functional initiatives from planning through execution.
• Strong written and verbal communication skills with ability to develop polished materials.
• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to build relationships, influence across functions, and drive alignment.
• Experience with HighSpot or similar to organize sales content and enablement playbooks.
• Experience using AI-powered tools to improve enablement programs.

Responsibilities

• Lead development and execution of enablement programs, tools, messaging, and readiness resources.
• Partner cross-functionally to support strategic growth initiatives and high-priority client engagement.
• Coordinate mid-funnel programs and campaigns to improve progression and momentum.
• Create and maintain materials for internal readiness and external engagement.
• Establish structure and accountability across cross-functional projects.
• Monitor initiative performance and recommend improvements.
• Use HighSpot to organize content, build playbooks, and measure enablement effectiveness.
• Leverage AI-powered tools to improve efficiency and quality of enablement programs.

Skills

Strategic thinking

Cross-functional collaboration

Project management

Negotiation and influence

Communication skills

Education

Bachelor’s degree in business, marketing, communications, education, or related field

Tools

HighSpot

Seismic

Mindtickle

Showpad

Allego

Job description

Rethink First is seeking a Senior Manager, Sales Enablement BH to lead enablement initiatives that support pipeline development, customer engagement, and cross-functional execution. This role partners closely with Sales, Customer Success, Marketing, and senior leadership to build scalable programs and improve mid-funnel progression.

You will leverage HighSpot to organize content, build playbooks, onboard sellers, and measure enablement effectiveness, while using AI-powered tools to enhance