Senior Retention Marketing Manager — Lifecycle & Analytics

Paramount+; New York (NY); On-site; USD 98,000 - 123,000; Full time

Benefits offered by this job

Attractive compensation

Generous paid time off

On-site and virtual engagement events

Job summary

Paramount+ is seeking a highly analytical Senior Marketing Manager to plan, develop and optimize lifecycle programs for subscribers. The role focuses on reducing churn by leveraging data insights and collaborating with cross-functional teams in New York, NY. This is an onsite position.

Responsibilities include building global lifecycle strategies across channels, analyzing campaigns for ROI, and supporting testing for continuous improvement in a dynamic entertainment environment.

Qualifications

• Minimum 6 years of experience in a CRM or lifecycle marketing role.
• Bachelor’s degree preferred.
• Strong analytical ability to distill insights from diverse data sources.
• Experience using segmentation to craft complex subscriber journeys.
• Knowledge of multiple marketing channels and optimization opportunities.
• Ability to collaborate across functions and communicate effectively.

Responsibilities

• Plan and develop global lifecycle strategy across multiple channels, focusing on early-tenured subscribers.
• Use data analysis to extract insights from customer data and research to identify opportunities.
• Support ongoing channel testing to drive innovation and optimization.
• Conduct retention trend analysis and reporting.
• Analyze marketing campaign performance, ROI, and trends.
• Handle additional projects and duties as assigned.

Skills

CRM lifecycle

Data analysis

Segmentation

Cross-functional teamwork

Communication (oral/written)

Marketing channels

Education

Bachelor's degree

Job description

Paramount+ is seeking a highly analytical Senior Marketing Manager to plan, develop and optimize lifecycle programs for subscribers. The role focuses on reducing churn by leveraging data insights and collaborating with cross-functional teams in New York, NY. This is an onsite position.

Responsibilities include building global lifecycle strategies across channels, analyzing campaigns for ROI, and supporting testing for continuous improvement in a dynamic entertainment environment.